Juno Hair, Korea's largest hair and beauty brand, has unveiled a new brand identity, marking the beginning of its global expansion. This rebranding is seen as a strategic effort to reestablish brand awareness and status for the international market. Branding studio Studio fnt oversaw the project, which included a comprehensive redesign of the logo, typography, colors, and graphic motifs.
The new design language began with a visual interpretation of the organic flow created by texture and touch, the essence of hair service. The expertise accumulated through education, technical research, and exchanges with domestic and international institutions, centered around the Juno Academy, was summarized under the keyword of eternal innovation. The design system incorporates a motif of curves that smoothly flow yet are cohesive, ensuring a consistent impression across a variety of media and environments.
The wordmark design departs from the beauty industry's recurring aesthetic-focused approach, embracing a more declarative and structural approach. Based on a rigid sans-serif design, the letter J and R, with their double-crowned crowns, and the curved details at the intersection of the U and N, provide flexibility. This approach captures the brand's inner energy and growth direction within a long-term, usable logo system.
