Images of Jaguar's new electric concept car have leaked ahead of its official unveiling at Miami Art Week. The concept car is a significant preview of Jaguar's future electric vehicle design language. It features a flowing silhouette with a long bonnet and low body, and a racing helmet-like design reminiscent of the Jaguar E-Type and XJS of the past. One of the vehicle's most striking features is the absence of a rear window. Instead, rearward visibility […]
Chester Zoo, in collaboration with branding agency How&How, has unveiled a new brand identity themed "Force for Nature." This rebranding aims to establish Chester Zoo as a conservation organization. The new logo features a "C" shape, discreetly incorporating a rhinoceros horn, a nod to the zoo's history of supporting the endangered eastern black rhinoceros since 1999. The custom typeface, created in collaboration with Sharp Type, features a tail, leaves, and claws […]
Swedish audio brand Transparent has unveiled its latest creation, the "Brutalist Speaker," a work of art that pays homage to the Brutalist architectural style that originated in 1950s Britain. The Brutalist Speaker's exterior is crafted from the 70% post-consumer recycled aluminum. Standing 60cm tall and weighing 12kg, it has a striking presence. Known for its transparent materials, Transparent has now taken a fresh visual approach, eschewing transparency. Per Brickstad, Transparent's creative director, explains, "This project is inspired by legendary architecture […]
Saudi Arabia has officially announced its bid to host the 2034 FIFA World Cup, unveiling a total of 15 stadiums. The tournament will be held in key cities, including Riyadh, Jeddah, Al-Khobar, Abha, and Neom. Neom, a 170-kilometer-long linear city currently under construction along the Red Sea coast, is expected to be home to some of the world's most unique stadiums. Eleven new stadiums will be built for the event, while four existing ones will be renovated. Riyadh will host the World Cup final […]
Tropicana collaborated with Sunhouse for a rebranding in August, marking its return to form 15 years after a major rebranding failure in 2009. At the time, PepsiCo, the company's owner, eliminated the classic arched logo and orange with a straw and replaced it with a simpler package. However, consumer backlash and plummeting sales led to the rebranding's failure. Tropicana lost over $100 million, making it one of the worst marketing failures in history. This rebranding simplified the brand's visual identity […]
The social media platform TikTok has announced a new policy banning beauty filters for young users over mental health concerns. The move will ban users under the age of 18 from using filters that enlarge their eyes, plump their lips, or change their skin tone. Comic filters that add animal ears or noses are exempt from the ban. TikTok announced the policy at a safety forum at its European headquarters, saying it will be releasing […]
KFC and Burger King recently put aside their fast-food rivalry and embraced a new friendship through a groundbreaking collaboration. The collaboration, dubbed the "BBF Burger," launches in France and features either KFC's signature fried chicken or Burger King's signature flame-grilled beef patty, topped with iceberg lettuce and cheddar cheese, on a sesame seed bun. A plant-based alternative with a proprietary white BBQ sauce is also available. At the heart of the campaign are Burger King and KFC employees […]
Outfry, a delivery-only brand gaining attention across Europe for its Korean-style fried chicken, has renewed its brand in 2024. Founded in 2019 by Taster, a leading European dark kitchen operator, Outfry currently operates in the UK, France, Belgium, and the Netherlands, with over 90 stores in France. Following its initial success, Outfry faced a surge in competition during the COVID-19 pandemic, necessitating a branding strategy aimed at a new generation, Gen Z. […]
Introducing Flit, an eSIM service. When preparing for an overseas trip, you often worry about purchasing a local SIM card at the airport or dealing with expensive roaming charges. Flit eSIM offers an easy solution. Flit offers unlimited data in 150 countries worldwide, allowing you to use your data conveniently and efficiently. Flit eSIM, a convenient data service available immediately, can be purchased online and […]
Zoom has announced that it is dropping the word “video” from its official name and rebranding as an “AI-first” company. CEO Eric S. Yuan announced in a blog post on the 25th that the company will change its name from “Zoom Video Communications Inc.” to “Zoom Communications Inc.” Zoom has enjoyed great success as a video conferencing platform during the pandemic, but it is now looking to shed that identity and transform into an AI-based work platform. Since its founding in 2011, Zoom has made it easy for users to […]
CJ Olive Young launched a new health functional food brand, "Tantan," on the 27th. CJ Olive Young, which already operates ten private brands (PBs) in the cosmetics sector, launched this new brand in response to the significant increase in consumer interest in health functional foods. Last year, Olive Young's health functional food sales increased by over 451 trillion won (approximately $4.3 billion USD) compared to 2022, with sales of products related to body fat reduction particularly soaring by over 701 trillion won (approximately $4.3 billion USD). Tantan is a slimming brand that addresses both diet and skin concerns […]
Apple emoji sneakers have arrived in the real world. Designer Josewong has unveiled the Shoe 1, a sneaker that brings Apple's sneaker emoji to life. The Shoe 1 is constructed with breathable mesh and full-grain nubuck leather, with EVA foam in the midsole and heel and a polyurethane rim for enhanced comfort. The outsole is made of 5% recycled rubber, and is environmentally responsible. The insole features an image of an A5 processor, commemorating Apple's A-series chips.
