The expert connection platform Soomgo has rebranded after 10 years of establishment. Soomgo, operated by Brave Mobile, has applied a new logo, brand color, and slogan to its website and mobile application from March 6, 2025. The new brand slogan is 'Life skills for a better everyday life', and contains the meaning of going beyond simple expert matching to help customers realize the life they want.
Through this rebranding, Soomgo plans to grow beyond the existing problem-solving-focused service into a platform that enhances the life skills of both customers and experts. To this end, the platform will be reorganized to allow customers to easily search for the information they need before seeking out experts, and a one-stop solution will be provided. In addition, the portfolio function of experts will be strengthened and the review system will be optimized to increase reliability. A personalized service that recommends the best expert by analyzing the customer’s interests and past usage history will also be introduced.
The new logo reflects the core value of 'Life Progress (a better everyday life for everyone)' and symbolizes a platform where customers and experts grow together. The brand color has been changed to purple, a combination of blue, which symbolizes the trust and professionalism of experts, and red, which represents the vitality of customers.
Since its launch in 2015, Soomgo has provided over 1,000 life services, including moving, cleaning, and hobby lessons, and has secured over 2 million experts. The cumulative number of subscribers is currently 14 million, and the number of monthly active users has exceeded 3 million. With this rebranding, Soomgo plans to leap forward as the best comprehensive life skills platform in Korea.
