Adobe Brand System Refresh

Adobe has overhauled its global brand system. Working with design studio Mother Design, the effort focused on unifying disparate brand elements and providing a consistent visual language across the global user experience. A key focus was the redefinition of Adobe's iconic wordmark. Inspired by the logo originally created in 1982 by Marva Warnock, the designer and wife of co-founder John Warnock, the new logo retains its spirit while adding a modern sensibility.
Lightwear HP1: Retro lightweight headphones from KM5

Japanese audio brand KM5 has unveiled the 'Lightwear HP1' wireless headphones that combine retro design with modern technology. It is designed based on a thin and light appearance reminiscent of Sony Walkman headphones from the 1980s. The HP1 is lightweight at 103g and has a stainless steel headband and thin ear pads that are placed over the ears. Unlike similar older products that often left something to be desired in terms of durability and sound quality, this product is equipped with 40mm drivers and […]
Eurovision 2025 Branding Based on Swiss Grid

The brand identity has been revealed ahead of the 2025 Eurovision Song Contest, which will be held in Basel, Switzerland in May. The design was created by London-based advertising agency NOT Wieden+Kennedy and reflects the essence of Swiss design. The core of the design is the grid. Inspired by the Swiss graphic design style that emphasizes structure and order, the team developed an ingenious grid system in the shape of a heart. The heart has become a key element of the Eurovision brand, and […]
Rooftop Moonlight Rebranding, Dancing Dots and Lines

The beloved duo "okdal," known for their music that fills everyday life with sweetness, collaborated with Sparks Edition to create a new brand identity. Just like their music, which conveys soothing melodies and affectionate messages, their visual language also captures a warm sentiment. This renewal begins with the concept of "dancing dots and lines." When the alphabet "okdal" is interpreted sculpturally, three dots (circles) and three lines (straight lines) are revealed. Combining these elements creates three "notes," the fundamental unit of music. […]
Launch of Meta Standalone AI App

Meta launched a new artificial intelligence app, Meta AI, on April 29, 2025. The app provides an AI assistant that remembers the user's preferences and context and operates in a personalized manner. Meta AI, which was previously only available through Messenger or Instagram, is now available as a standalone app and is linked to Ray-Ban Meta glasses and a web platform, allowing conversations to continue anytime, anywhere. Meta AI is based on Meta's latest language model Llama […]
Razer Pro Click V2 Vertical, a vertical mouse that goes beyond gaming

Razer has released its first vertical mouse, the Pro Click V2 Vertical Edition. Breaking away from its traditional gaming-focused lineup, this model emphasizes ergonomics and practicality and will be available starting April 25th. Two models are announced: the standard Pro Click V2 and the vertical Pro Click V2 Vertical Edition. Both models feature programmable buttons, Razer Chroma RGB lighting, and a quick launch button for ChatGPT or Microsoft Copilot.
Nothing's new modular smartphone CMF Phone 2, Buds 2 series released

On April 28, 2025, Nothing's sub-brand CMF announced its second modular smartphone, the CMF Phone 2 Pro, along with three wireless earbuds in the Buds 2 series. It combines modular expandability, affordable pricing, and AI-powered features. The CMF Phone 2 Pro features a 6.77-inch FHD+ AMOLED display and a MediaTek Dimensity 7300 Pro chipset, yet starts at €249 (128GB). It features a triple camera setup, including a 50MP main camera […]
Freepik F Lite, AI images without copyright issues

As the field of generative AI evolves at a remarkable pace, high-performance models trained solely on copyright-free image data have emerged. Spanish graphics platform Freepik and AI startup Fal.ai unveiled a new image generation AI model, "F Lite," on April 29th. This model is open-source and trained on 80 million legally available commercial images. F Lite is available in two versions: "Regular" and "Textured." Regular […]
AI No-Code Builder Lovable Loveable 2 Released

Lovable, a platform that lets you create apps and websites by talking to AI, has announced version 2.0. This update makes Lovable smarter, enables team collaboration, and enhances project security management. Lovable 2.0 introduces four key improvements. First is the new brand and user interface. The bolder, cleaner design expresses the confidence users feel when they turn their ideas into reality. […]
Amazon Rebranding: A Design Language for a Giant Empire

Amazon undertook a massive brand renewal project spanning 15 global markets and over 50 sub-brands over the course of 18 months. During its rapid expansion, Amazon's brand system became fragmented and inconsistent across teams and regions. To address this, the company partnered with design studio Koto to develop a new brand system. The core of this renewal was a modern reimagining of Amazon's iconic assets. The logo was revamped for the first time in 20 years. From the A of the previous logo, […]
Public sports facilities that can be reserved through Naver or Kakao

Naver and Kakao have joined forces to make it easier for citizens to reserve public facilities. Naver announced that it will support direct reservations by linking data on approximately 1,200 public sports facilities and conference rooms nationwide, provided by the Ministry of the Interior and Safety, with Naver Place and Maps. Kakao also announced that it will open reservations for its "Gongyunuri" service through KakaoTalk Reservations and Kakao Map starting on the 21st. "Gongyunuri" will provide access to sports facilities such as soccer fields, futsal fields, and tennis courts, as well as classrooms, owned by central government agencies, local governments, and public institutions.
Toss Simplicity 25

Toss unveils its journey of creating sophisticated and beautiful user experiences through "Simplicity Season 4." This season, themed "Vision-Driven Design," explores the journey of everyone at Toss, striving to realize the ideals they've all dreamed of. Even in an environment where rapid problem-solving is crucial, Toss never gave up on their ideals, constantly exploring and experimenting together across diverse disciplines. Designers, researchers, writers, and engineers, despite the constraints of reality, […]