The legend of wolves and snakes from the Texas prairies has inspired the birth of a new soccer club. Launching in 2027, Atlético Dallas aims to unite soccer fans in the heart of Dallas as they join the USL Championship. Built on the belief that greatness is born on the pitch, where true passion resides, the club has unveiled a brand identity that reimagines the region's history and spirit for a modern audience. Atlético Dallas' identity stems from the natural beauty and legends of North Texas. By the 1940s, they were the top […]
Apple has unveiled a new accessory, the iPhone Pocket, in collaboration with Japanese designer Issey Miyake. This product, inspired by the idea of wearing your iPhone like clothing, is a pouch-style accessory crafted with a 3D knit construction. It features a single-piece design that fits any iPhone and emphasizes its ability to carry small items. The iPhone Pocket is attracting attention for its design, reminiscent of iPod socks. Featuring a ribbed texture, […]
Amazon has changed the name of its satellite internet project from "Project Kuiper" to "Amazon Leo." This rebranding appears to be a strategy to clearly define the identity of the low-Earth orbit satellite-based network. Leo, derived from LEO, meaning low-Earth orbit satellite, is a more intuitive name for both consumers and businesses. Since 2018, Amazon has been building low-Earth orbit satellite internet infrastructure with the goal of bridging the global internet gap. Initially, it was internally codenamed "Project […]
LEGO and Nintendo have teamed up to tease a new Legend of Zelda LEGO set. The teaser video, which directly evokes the final battle of the iconic Ocarina of Time game, has captured the attention of fans worldwide. The video shows Link, clad in a green tunic, wielding the Master Sword and Hylian Shield, standing amidst the blazing ruins of a collapsed castle. Butterfly hovers beside him, and Zelda appears far behind. A massive horn […]
Leipzig has established a new identity to accelerate its digital transformation. The rapidly growing city has simultaneously redesigned its brand and citizen portal to better connect with citizens and navigate public services. This project translating the city's strategy into a visual language focused on accessibility, clarity, and scalability. The existing Leipzig.de system, with its complex structure built up over the years, made it difficult for citizens to find the services they needed. To address this, […]
Apple has unveiled a new identity verification method, Digital ID, based on U.S. passport information. Digital ID works on iPhones and Apple Watches, allowing users to scan their passport information in the Wallet app to create an ID card and present it immediately at airports and other locations. This feature does not replace a physical passport and is primarily intended for domestic flight verification. Apple hopes this digital ID will allow more users to […]
ArtScience Museum, Singapore's landmark art, science, and culture landmark, has unveiled a new identity ahead of its 15th anniversary. The rebrand, led by the US-based agency Project3, embodies the museum's core philosophy of convergence throughout its visual language. Since its opening, ArtScience Museum has built global recognition for its content that transcends the boundaries of art and science, from exhibitions of Leonardo da Vinci and Salvador Dalí to immersive experiences by teamLab. The new brand further clarifies this identity and presents a forward-looking […]
Valve has unveiled three new hardware products, announced for early 2026. This new ecosystem consists of the Steam Frame, Steam Machines, and Steam Controller. The Steam Frame is a VR extension of the Steam Deck. It features a Snapdragon 8 Gen 3 ARM64 chip instead of the Qualcomm XR2 and runs SteamOS directly. Users can copy games from their PC to a microSD card and run them directly. In addition to VR titles, […]
Airbnb is partnering with Instacart to pilot a service that allows guests to pre-order groceries and have them stocked at their accommodations. Previously, guests had to order and pack their groceries after arrival using a delivery app. Once fully launched, this pilot will allow guests to arrive stocked with essentials, allowing for a more relaxed travel experience. This service also empowers hosts to take on a new role, one Airbnb is creating. […]
Montblanc has unveiled the "High Artistry Château de Versailles Collection," a quintessential expression of art and craftsmanship. This collection draws inspiration from the Palace of Versailles, a symbol of French absolute monarchy and a masterpiece of Baroque architecture. This series, meticulously recreating the grandeur and balance of Versailles, transcends mere writing instruments and becomes a work of art. The High Artistry series, with its theme of honoring humanity's cultural heritage, pays homage to the world's greatest architectural landmarks and historic sites, including the "Grandeur […]
Asahi Super Dry has launched a global brand platform, titled "Seek What Is Unique." This platform, co-produced by Havas London and the Havas Creative Network across Asia, Australia, and North America, highlights Asahi Super Dry's signature refreshing "Karakuchi" flavor and unique brewing process. At the heart of the campaign is a 90-second cinematic film shot in Tokyo. Directed by award-winning directorial duo Alaska, it follows two friends as they explore a neon-lit […]
Naver has completely rebranded "Naver Maps" for the first time in 10 years, evolving it from a simple navigation app into a comprehensive platform encompassing all aspects of life. The core of this redesign is the introduction of a "Reservation" tab, which connects various offline experiences, including restaurants, accommodations, beauty, travel, and leisure, with a single search and reservation. The new version, which went live on November 10th, allows users to search for locations on the map, then experience a "one-stop journey" that includes reservations, schedule management, notifications, and even repeat visits. Restaurants or […]
