LA28: Constantly changing dynamics

The 34th Olympic Games will be held in LA in 2028. It will be the first Olympics in 44 years since the 1984 LA Olympics. Tom Cruise, who appeared at the closing ceremony of the Paris Olympics, was a hot topic. Tom Cruise, who received the Olympic flag, fell from the sky like in the movie <Mission Impossible> and rode a cool motorcycle to the United States. Upon arriving in the United States, he added three 'O's' to the legendary Hollywood sign that everyone knows to represent the Olympic rings. Famous American track and field athlete Michael Johnson, skateboarder Jagger […]

First Wearing of Liberation Uniform: 87 Independence Activists Who Have Finally Done Liberation Uniform

Binggrae and the Ministry of Patriots and Veterans Affairs launched the <First Wearing Liberation Uniform> campaign. Since the campaign was released on August 1st, Liberation Day, it has received praise and attention from many people. The last photos of 87 independence activists who died in prison, including Yu Gwan-sun, Ahn Jung-geun, Ahn Chang-ho, Kang Woo-gyu, and Shin Chae-ho, wearing prison uniforms were restored using AI. An online photo exhibition was held where you can see the campaign video containing their touching stories and photos of all 87 people. The expressions of those exhausted from their hardships in prison have been softened […]

Fitbit Ace LTE: Kids Smartwatch by Google

Google has launched the Fitbit Ace LTE after two years of collaboration with design studio Koto. The Fitbit Ace LTE is a smartwatch for children. Google acquired Fitbit, which makes wearable devices that track activities, in 2001. The new brand was created with the mission of making the game-savvy generation move more. The design was aimed at being a bold, cheerful, weird, and lovable brand focused on fun for the sake of fun. Traditionally, it was a sitting experience […]

Audi brand: the four rings are gone.

Audi is dropping its iconic four rings from its new electric car models. Audi has said it will not use the Audi brand for nine electric vehicle series that will be sold only in Chinese showrooms, citing brand image considerations. Audi parent company Volkswagen Group and China's SAIC Motor plan to jointly develop an electric vehicle platform for the Chinese market. They plan to develop nine electric vehicles by 2030. It has not been decided whether the new vehicles will use the Audi name […]

Goldman Sachs Rebrand: Going Back 4 Years

Goldman Sachs has rebranded. It’s shifting its visual identity away from its money-losing consumer banking business and toward M&A advice for corporate clients. But it’s hard to tell what’s changed. It’s back to the ligature wordmark it’s used since 1999. In 2020, Goldman Sachs removed the Bodoni-based ligature by Dalton Maag and trimmed the rounded caps, citing readability on smaller screens. The new logo is again a combination of the “G” and “S”, with the […]

Envato Rebranding: Creativity Drawn with Exclamation Marks

Envato, the digital goods marketplace, has rebranded. It collaborated with Norway-based designer Milos Mitrovic. Founded in Australia in 2006, Envato is a digital goods platform where you can buy and sell anything from stock photos, videos, and music to templates, website themes, and code scripts. It was acquired by Shutterstock, the world’s largest stock image company, in July. Envato CEO Hishame Ashi said, “Envato’s bold, vibrant, and […]

London Museum Rebranding: The Pooping Pigeon

The Museum of London has unveiled its new logo, in collaboration with Uncommon Creative Studio. The museum’s current location on London Wall is set to close and move to Smithfield Market in 2026. The new logo features a large, gold-pooping dove. The dove appears to be made of porcelain, while the bird poop is made of gold glitter. The museum’s director, Sharon Ament, said the design was meant to symbolise the city’s mix of “grit and glitter”. Chief curator Frances Marshall said the dove “is […]

NHN Rebranding: Design by Kenya Hara

NHN unveiled its new CI on the 1st, its anniversary. It collaborated with Muji's art director, Hara Kenya, with the goal of becoming a global top-tier tech company. NHN, which was founded in 2000 through the merger of Naver and Hangame, changed its name to NHN Entertainment in 2013 and then changed its name back to NHN. It started as a web board game platform and expanded into various services such as Payco, a simple payment service, Comico, a webtoon service, and Toast Cloud, a cloud solution. The slogan released in August of last year […]

The Shattered Interpark Brand: The Importance of Risk Management

Interpark Triple has terminated its contract with Interpark Commerce, a subsidiary of Quten, to use the 'Interpark' brand and to notify it to stop using the brand. Recently, due to the non-payment of Timon and WeMakePrice, subsidiaries of Quten, Interpark Commerce has also experienced difficulties in settlement, which has significantly damaged the 'Interpark' brand. Customers began to misunderstand that tours and ticket products provided by Interpark Triple with the same name would also be non-payments, causing damage. Interpark Triple has therefore announced that they are different companies and has notified Interpark Commerce of the termination of the brand use contract. […]

Harris Kamala: Biden's Next Multicultural Endgame US Presidential Candidate

President Biden dropped out of the 2024 primary. Vice President Harris has been nominated as the Democratic Party's presidential candidate. In the United States, a vice presidential candidate runs alongside a presidential candidate. For example, a presidential candidate from a predominantly Christian southern region pairs up with a vice presidential candidate from a predominantly Muslim northern region. This is called a running mate. Harris was born to an Indian mother who immigrated to California and a Jamaican father. Her parents married Harris when she was 5 […]

Lotteria Rebranding: From Bulgogi Burger to Ria Bulgogi

Lotteria has rebranded after 12 years. Lotteria is Korea's first hamburger franchise, and it has been 45 years since its opening. It has helped everyone enjoy burgers as a representative national brand that can be found anywhere in the country. Recently, competition has intensified with the introduction of new brands such as Mom's Touch, Shake Shack, and Five Guys. Lotteria needed a new change to solidify its position in the domestic market and open up overseas markets. 'Taste The Fun (Taste The […]

Chelsea FC Rebrand: The Passion That Burns Blue

Chelsea FC has rebranded in collaboration with creative studio Uncommon. The look has changed from a traditional family crest to a modern and sophisticated look. The visual effects that could easily be childish are used in a subtle way to create a unique look that you can’t find anywhere else. The new slogan “WE BURN BLUE” expresses the passion and emotion of the players and the club. The deep blue that symbolizes Chelsea burns like a flame. The long exposure captures the dynamic movements of the players and the blue flame shines from their chests. […]

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