Riot Games, in collaboration with global creative agency Stink Studios, has unveiled a new design system that prioritizes the player experience. The rebrand centers around Riot's signature "fist bump" logo and establishes a visual identity that unifies its diverse games and media. Since its founding in 2006, Riot Games has been a global leader in the gaming industry with titles like League of Legends and Valorant, and has recently expanded into music, comics, and animation. […]
Jaguar has rebranded to celebrate its 90th anniversary. The drastic change is shocking. Jaguar unveiled a new logo and brand identity ahead of its transition to a fully electric vehicle brand. Jaguar stopped selling new cars a year ago to prepare for this brand overhaul and plans to launch three new electric vehicles by 2026. The company aims to position itself as a high-end electric vehicle brand, priced more than twice as much as its current models. Gerry McGovern, Chief Creative Officer at Jaguar Land Rover, said, "We're reimagining the essence of Jaguar […]
Xi has undergone a rebranding. GS E&C has rebranded its apartment brand "Xi" after 22 years, unveiling a new brand philosophy and logo. GS E&C, recognizing that the Xi brand retains its high-end image following the rebar missing incident in Incheon's Geomdan New Town, is maintaining a single brand structure. With customer satisfaction and trust as core values, the company shifted its philosophy from "eXtra Intelligent" to "eXperience Inspiration," emphasizing a shift from a supplier-centric approach to a customer-centric approach. The new […]
Pizza Hut Canada has announced a new 3D printer model, the "PIZZAWRMR." This innovative product utilizes the PS5's exhaust heat to keep pizza warm. Users can create their own by inputting an STL file, provided by Pizza Hut for free, into the 3D printer. The design, resembling a pizza storage box, is inspired by Pizza Hut's iconic red roof, and features a laptop-like opening top for easy access to pizza slices. […]
Actor Kang Dong-won has launched his own fashion brand, "NONYMOUSAA." A former model, he directly participated in the 2024 F/W campaign, his first collection as creative director, and embodied the brand's vision. The brand logo, "AA," is a symbol created by reversing the "W" in Kang Dong-won's English name, expressing his personal identity. The collection features premium ball caps, outerwear, and knitwear, featuring high-quality materials and minimalist designs, striking a balance between comfort and style. […]
To celebrate its 40th anniversary, the Hanwha Eagles have unveiled a new brand identity and uniforms in collaboration with American sports designer Matthew Wolff. The new slogan is "RIDE THE STORM." The home uniform features white and orange, a modern interpretation of the logo from their 1999 championship run, while the away uniform features gray and navy as its primary colors, symbolizing an eagle perched atop a summit. The new uniforms feature an improved, lightweight, and breathable […]
Lifestyle platform Today's House launched its own furniture brand 'Layer' on the 13th. Layer, the first furniture brand launched by Today's House, which handles the entire process from design to production, aims to be 'furniture that accompanies the beginning of space' with high perfection and reasonable price. Today's House planned Layer by concentrating its capabilities accumulated over 10 years in the furniture and interior design industry. The first collection, 'Pave', means 'laying the foundation, the basics' and includes beds, mattresses, sofas, tables, storage units, etc. […]
OpenAI has bought the Chat.com domain. Now, typing Chat.com will take you to ChatGPT. Sam Altman simply posted the URL chat.com on X. OpenAI also purchased the iconic domain ai.com last year for $1,100. Chat.com is one of the oldest domains, registered in September 1996. HubSpot co-founder and CTO Dharmesh Shah personally acquired it for $10 million. Shah announced the sale in March of last year to an anonymous buyer, who turned out to be OpenAI. Shah […]
Audi has unveiled a new EV lineup in partnership with Chinese automaker SAIC. The electric sportsback concept car, the AUDI E concept, omits Audi's signature four-ring logo. It also ditched Audi's existing EV brand, the e-tron, and uses only the "AUDI" wordmark. The bold rebranding is an effort to regain market share in China. Audi CEO Gernot Döllner stated, "Chinese premium customers are different from international customers. The global […]
The Guggenheim has rebranded in collaboration with Pentagram. The Guggenheim Foundation was founded in 1937 by Solomon R. Guggenheim and operates the Solomon R. Guggenheim Museum, the Guggenheim Museum Bilbao, and the Peggy Guggenheim Collection. The Solomon R. Guggenheim Museum, designed by Frank Lloyd Wright, and the Guggenheim Museum Bilbao, designed by Frank Gehry, are considered masterpieces of architecture. The Guggenheim Museum operates on three continents: New York, Venice, Bilbao, and Abu Dhabi. […]
Alessi opened its first café in Dosan Park in the world. Alessi Espresso is a café and concept store specializing in Italian espresso and moka pots. Alessi is a representative Italian brand established in 1921, and is famous for its products created in collaboration with Philippe Starck, Alessandro Mendini, and Ettore Sottsass. It has many unique menus, such as Alessi's representative product, Pulcinea, a dessert resembling a moka pot, and Alessi coffee with signature cream on flat white. World Coffee Roasting […]
The UK’s financial giant Lloyds has rebranded. Lloyds has refreshed its visual identity to transition into a digitally-focused, forward-thinking brand in a market that has changed dramatically since COVID. London-based brand agency Wolff Olins and creative agency adam&eveDDB worked together to create the rebrand and campaign. A new design for the mobile app has also been launched. Lloyds has a new slogan that focuses on the steps it takes to overcome obstacles and move toward its goals, ‘Lloyds moves […]
