Hyundai Card has launched a new performance culture brand, 'Loved by Hyundai Card'. 'Loved by Hyundai Card' is a differentiated performance culture brand that selects performances spanning various genres and areas with Hyundai Card's unique insight and provides 'pre-sale privileges' to Hyundai Card members.
'Loved by Hyundai Card' provides advance ticket sales for Hyundai Card members before general ticket sales. Hyundai Card members can now enjoy advance ticket sales benefits that were previously only available to fan clubs of artists in the performing arts industry. Hyundai Card plans to introduce performances by top domestic artists as well as overseas artists.
Hyundai Card has been suggesting new tastes and lifestyles to the Korean performing arts and culture scene for about 20 years. The Super Concert, which began in 2007, has established itself as a representative brand of Korean cultural marketing by successfully hosting performances by world-class artists such as Beyoncé, Coldplay, Eminem, Paul McCartney, and Bruno Mars. The 'Culture Project', which selects and introduces cultural icons from various fields such as music, theater, and art, has also had a significant impact on the domestic cultural scene through innovative and experimental performances and exhibitions. In addition, 'Da Vinci Motel', which operates various programs such as talks, performances, exhibitions, and busking, has established itself as a representative convergence event in Korea.
Hyundai Card announced the '2025 Jay Park World Tour Serenades & Body Rolls In Seoul' as the first performance to be introduced through 'Loved by Hyundai Card'. This performance is the world tour that Jay Park, a hip-hop and R&B musician active on the global stage, is holding for the first time in 6 years, and will be held on May 24th and 25th at the Olympic Park Handball Stadium in Seoul.
