Sulbing has unveiled its new logo and brand concept. The new slogan is 'HAPPINESS TASTES SWEET', a slogan that goes beyond simple sweetness and expresses the value of happiness that permeates customers' daily lives.
The new brand concept consists of three axes: ‘gustatory happiness’, which reinterprets familiar ingredients into special flavors; ‘visual happiness’, which provides visual pleasure through the harmony of various ingredients; and ‘experiential happiness’, where the process of eating dessert itself becomes a story.
The English watermark 'SULBING' has been changed to a plump and soft form. The shape close to an oval gives a feeling of being swollen and fluffy. The ends and connections of the liquid-like strokes feel like syrup. The new emblem features calligraphy written with a round brush. The smile line and slogan depicted along the outline are symmetrical.
A Sulbing official said about this brand renewal that it is a process to further strengthen the value of happiness that Sulbing provides to customers, and that they will continue to strive to help customers create special happiness in their daily lives through healthy and delicious desserts.
