WWE RAW's New Logo Appears on Netflix

WWE's flagship program, Monday Night RAW, will debut globally on Netflix on January 6, 2024. To celebrate, WWE Chief Content Officer Triple H (real name: Paul Leveck) officially unveiled the redesigned logo on December 16. During the WWE Survivor Series: Wargames post-show, Triple H emphasized the importance of RAW's move to Netflix, stating that the change represents a significant step forward for WWE's global expansion.

SanDisk rebranding with a cyberpunk vibe

SanDisk has unveiled a new logo. It visualizes the brand's identity and technological innovation centered around the "pixel," the smallest unit of digital data. The pixel symbolizes the starting point of data and its infinite possibilities. Joel Davis, SanDisk's Vice President of Creative, emphasized the significance of the new design, saying, "Pixels are the foundation of our technology and the core of our progress." The logo retains the iconic open "D" but has been simplified and reimagined with a pixel and cone shape. The "A" omits horizontal strokes to create an open and […]

Tour les Jours, short and bold after 8 years

Tous Les Jours has rebranded after eight years. The wordmark, while in a similar font family, has been thickened. The stroke contrast has been reduced, and the serifs have been reduced in size. The cursive form of the central "les" remains intact. The cursive font has also been thickened, and the lowercase "S" has been modified. The front signage uses "TLJ," an abbreviation for the brand name "TOUS les JOURS." The bold outlines in a contour font style create a distinct impression from the wordmark. The interior design features a modern take on the brand's signature color, green.

Canoe package changes after 13 years

Dongsuh Foods has implemented "Kanu Innovation," a program designed to improve the brand identity and product quality of its coffee brand "Kanu." This innovation centers around a redesigned brand identity (BI) and packaging design. The new logo, the first since Kanu's launch in 2011, is bolder than before. A consistent layout was applied, with sub-brand names displayed beneath the main wordmark to represent Kanu sticks, capsules, and whole bean products as a single brand. Kanu stick coffee quality has also been improved. Dongsuh Foods […]

K-Heritage: Hip Korean Traditional Goods

The National Heritage Promotion Agency has unveiled a new brand identity for its cultural product brand, "K-Heritage." With growing interest in traditional cultural products, the identity was created to facilitate brand recognition and create a distinctive image. The new logo, shaped like the "K" and "H" of K-Heritage, symbolizes human connection and the opportunity to enjoy Korean culture across diverse cultures. White is used as the primary color to emphasize the beauty of space, while the five cardinal colors, red, blue, sulfur, and […]

Manchester City Football Team Wears AI-Generated Uniforms

Manchester City has launched an AI-powered kit design platform in partnership with global sportswear brand Puma. Fans can design the club's official third kit for the 2026-2027 season using a text-to-image AI generator. The Puma AI generator was developed by AI technology company DeepObject. Users create an account, enter their desired design text, and the AI then suggests four design options. The generated design includes color, […]

Harvard Business Review Rebrands After 100 Years

Harvard Business Review (HBR), a 102-year-old business magazine founded in 1922, has collaborated with Wolff Ohlins for a rebrand. "The new logo is a symbol of clarity and confidence," said John Korpix, HBR's Executive Creative Director, in a statement. "It strongly conveys the message that HBR is a trusted source for leadership strategy, content, and learning." The new logo provides a consistent visual language that unifies HBR's various products and platforms. […]

Pinterest's 2025 Trends

Pinterest has released its list of trends to watch for in 2025. The report suggests future trends across a variety of sectors, including fashion, home décor, travel, and beauty. It highlights the most common interests affecting both young and older generations, with key keywords including cherry cords, surreal soirees, and peak travel. Travel in 2025 will focus on escaping from big cities to mountainous regions. The peak travel trend highlights a preference for high-altitude, natural settings. […]

Pentagram's AI-generated US government brand design

Global design firm Pentagram leveraged the generative AI tool Midjourney to redesign the U.S. government website performance.gov. This website was created to clearly communicate the federal government's strategic goals and progress toward them to the public. As a platform for collecting and reporting data from key federal agencies, including the White House, Department of Health and Human Services, Department of Defense, and Department of Transportation, the website required a visual and intuitive design that made complex content easily understandable. Pentagram's Polar […]

Pantone's representative color for 2025, Mocha Mousse

Pantone, a global color expert, announced the deep, warm brown 'Mocha Mousse (Pantone 17-1230)' as the color representing 2025. Pantone said that it reflects the social mood and cultural trends of the world through color every year and that this year, it has captured the global desire for harmony, comfort, and everyday pleasure through color. Leatrice Eiseman, director of the Pantone Color Institute, said, "Mocha Mousse is a luxurious yet rustic, sensual yet classic […]

Pasteur Rebranding: From Milk to Nutrition

Lotte Welfood has redefined its identity as a dairy brand, Pasteur, to leap forward as a ‘milk-based nutrition’ brand. It plans to go beyond the image of a ‘high-quality milk brand’ and develop into a nutrition brand that provides a portfolio of products designed for each life cycle. Pasteur has been known as the first high-quality milk brand in Korea to introduce low-temperature sterilization. However, due to changes in population structure and increasing consumer demand for health and self-care, simply high-quality […]

Hypercar 'Magma' made by Genesis

Hyundai Motor Company's luxury brand Genesis has officially announced its entry into motorsports. Genesis unveiled its racing team 'Genesis Magma Racing' and its high-performance racing car 'GMR-001 Hypercar' at the 'Genesis Motorsports Premiere' event held at the Armani Hotel in Dubai, United Arab Emirates on the 4th (local time). The logo using the initials of the Korean alphabet of the Magma brand that was unveiled together is eye-catching. Genesis plans to enter two cars in the 2026 World Endurance Championship (WEC) and the 2027 Weathertech Sports Car Championship (WTSCC). The […]

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