News, Brand

B&O Beoplay H95 campaign with visible sound

May 7, 2025

This project uses the B&O Beoplay H95 to graphically express sound. The Beoplay H95 is Bang & Olufsen’s iconic premium over-ear headphone that combines finely tuned sound with a sophisticated design. Reframe Studio developed 2D and 3D graphics using the headphones. It naturally highlights the luxurious materials and delicate finish of the product, while superbly expressing the feeling of sound.

CLIENT:Bang & Olufsen
PRODUCTION:Reframe Studio
SOUND DESIGN:Blink Audio
ART DIRECTION:Rui Figueiredo
PRODUCER:Cho Hyejin
3D ARTISTS: Rui Figueiredo, Justin Kantor, Kuvaka Kuvakov

B&O Beoplay H95 Presentation Resources(C)Reframe Studio

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Jongmin Park

From freelancer to head of design at a unicorn startup, I've been creating impact through brand and product design for over 18 years. Currently, as CEO and editor-in-chief of Design Compass, I research design that drives business impact.