TJ Media, the number one company in the domestic karaoke industry, has completely replaced its CI for the first time in 20 years to celebrate its 34th anniversary. The new CI is inspired by the musical symbol, the eighth note, and visually expresses the ‘will to grow upward toward the goal.’ The new brand color, ‘Sky Blue,’ which was also revealed, symbolizes TJ, which exists in each individual’s space and emotions, wherever there is music, just like the sky that changes every moment.
Through this renewal, TJ Media also introduced a dedicated font, ‘TJ Singing Joy’, to consistently convey the company’s identity. As the name suggests, this font visually embodies the brand philosophy of ‘singing joy’ and will be applied to various customer touchpoints such as the company’s karaoke machine UI and SNS content in the future. Anyone can download the font for free through the TJ homepage.
The website has also been completely reorganized to complete the brand renewal. The composition and content storytelling have been completely reorganized, and the design and user experience have been improved to provide a sense of newness while remaining familiar. Through this, TJ is attempting to change from being recognized as a ‘national karaoke brand’ to a ‘content platform with sophisticated sensibility and global sense.’
CEO Yoon Nara said, “This renewal is not a simple change in appearance, but a declaration that the TJ brand has reached a turning point,” and expressed her ambition, saying, “We will grow into a brand that goes beyond karaoke rooms and accompanies people wherever there is music, leading the world’s culture of free singing.”
