Junohair, Korea's largest hair beauty brand, has unveiled a new brand identity coinciding with the full-scale launch of its global expansion. This rebranding is regarded as a strategic move to redefine brand awareness and status on the international stage. The project was undertaken by branding studio Studio fnt, which completely restructured the logo, typography, color, and graphic motifs. The new design language visually interprets the organic flow created by texture and touch—the essence of hair services—[…]
Porsche has released a new commercial for the 2025 Christmas season. This ad is attracting attention for its purely AI-free production method. Combining hand-drawn illustrations and 3D animation, the short film has made a strong impression on both automotive enthusiasts and the creative community. It stands in stark contrast to recent advertising trends, emphasizing human sensibility and process over technology. Instead of exaggerated production or tear-jerking narratives, the ad […]
The Wadsworth Atheneum Museum of Art, the oldest public art museum in the United States, has declared a shift toward the future by unveiling a new brand identity. The museum has undertaken a brand renewal by simplifying its official name to simply "The Wadsworth." This is interpreted as a strategic decision aimed at establishing itself as a more open and modern cultural institution while maintaining its long history and authority. Since its founding in 1844, Wadsworth has [believed] that art can positively change society [… ]
E-Mart has launched a strategy of ultra-low prices in the daily necessities sector to address the current high cost of living. The company announced the launch of approximately 1,340 new imported daily necessities and a pilot operation of its in-store "Wow Shop." This move marks a significant shift for E-Mart, which has focused on strengthening its core competitiveness in fresh food and groceries, as it ramps up price competition in non-food categories. "Wow Shop" is a dedicated ultra-low-price space, offering a uniform price of 1,000 won, from 1,000 won to 5,000 won. All products […]
Saudi Now, a platform for cultural exchange between Saudi Arabia and the UK, has unveiled a new visual identity. The project was undertaken by London-based design studio Alphabetical and is being praised for successfully tackling the challenging task of a bilingual workmark with high quality. Featuring youthful energy, this identity clearly reveals a visual language that connects culture and language. The new logo is structured to combine an English sans-serif typeface with custom-made Arabic calligraphy. [… ]
The Michelin Guide, a world-renowned gastronomic evaluation organization, is expanding its expertise into the wine sector, following restaurants and hotels. The Michelin Guide announced that it will introduce Michelin Grapes, a new standard for evaluating wine producers, starting in 2026. This is another iconic evaluation system introduced by Michelin, following the Michelin Star and Michelin Key. For the past 125 years, the Michelin Guide has discovered places and individuals demonstrating excellence in the gastronomic and hospitality industries. Through the Michelin Star in 1926, [… ]
Held in Lyon, France since 2003, Nui Sonor is a leading European music festival that showcases electronic and indie music across the city. Each year, over 100,000 attendees flock to Lyon to enjoy a cultural program of concerts, DJ sets, and more. The festival continues its tradition of inviting a different designer or studio each year to create a new identity. The only condition is that the existing logo be maintained. […]
Zalando is undergoing a bold visual identity refresh. Starting out as an e-commerce pioneer, Zalando has grown into a global fashion platform. A befitting visual identity was needed, and the goal was clear: to move beyond simply selling products and establish itself as a source of style confidence and inspiration. This evolution demanded a new brand system capable of delivering personalized content and memorable experiences. This project was led by design studio […]
Shinsegae Department Store has unveiled a new food hall, "Twelve," in Cheongdam-dong, Seoul. Twelve is a space focused on healthy lifestyles, emphasizing the keywords "wellness, sustainability, and community." Collaborating with the Shinsegae brand team, the store implemented a unified identity encompassing the entire store experience, from packaging to the environmental lunch campaign. The design is characterized by bold shapes and designs inspired by pure ingredients. Located on the basement level of House of Shinsegae Cheongdam, Twelve is a food hall experience reminiscent of flipping through a fashion magazine.
Ahead of its 100th anniversary (2026), Germany's Lufthansa Group has unveiled a new integrated brand identity (BI), redefining its visual identity. The core of this renewal is the removal of the circular frame surrounding the traditional crane logo, focusing on maximizing the synergy across all affiliates. The most significant visual change is the removal of Lufthansa's iconic crane logo from its circular frame. […]
Apple's new FontBook icon, unveiled in macOS 15 Sequoia, is facing growing criticism from the design industry. Critics are pointing out a lack of harmony between the icon's completeness and the system's design language, raising questions about Apple's overall UI direction. The new icon breaks away from the traditional three-dimensional book image, reimagining it with a simple, toy-like book motif and a vibrant color palette. macOS maintains its refined graphic density and […]
CJ Olive Young announced the launch of its new wellness platform, "Olive Berry," in the first quarter of next year, expanding its K-beauty-focused business into the K-wellness realm. Olive Berry will offer curated content based on six lifestyle areas: "Eat Well," "Fit Well," "Move Well," "Groom Well," "Rest Well," and "Care Well." The service will operate both offline and online. The first store will open in Gwanghwamun, and the second in Gangnam. The online version will be available as a mini-app within the Olive Young app. […]
