HEYTEA has unveiled a visual identity renewal aimed at global expansion. The centerpiece of this renewal is a new logo and packaging system. The production studio behind the project revealed that the final product was finalized after a lengthy and meticulously refined process with the founder and design leads. The new logo is designed to be bilingual and unified with a single, consistent design language for global expansion.  The new logo is already being implemented sequentially in global stores […]
This is the brand design for Fairpoint, a joint platform by Vodafone and Sumitomo targeting the Internet of Things (IoT). The starting point of this concept is the task of bundling the technology and business, previously known as digital asset brokers, into a single brand. In 2023, Vodafone unveiled the brand for this joint venture as Fairpoint, presenting the IoT as the next stage of connectivity that supports secure interaction and exchange between devices. The key technological keyword for Fairpoint is the combination of SIM and blockchain. Vodafone [… ] SIM security and blockchain
Walking Protest, an anti-fashion brand and movement, has unveiled a new brand identity that challenges the anonymity of the supply chain and shifts the responsibility for ethical fashion to corporations. Walking Protest's identity was established by Considered by Design, a design studio founded by two women. The centerpiece of the visual system is the logo. Two people hold hands to form a heart shape, and the serif details throughout the logo capture the impression of moving feet, emphasizing momentum and unity. At first, familiar [… ]
The Gender Equality Index UK, a data tool for measuring gender equality gaps at the local government level, has been released in the UK. This index aims to compare the socioeconomic outcomes of women and men by region, mapping the gaps and tracking changes. It is designed to reveal regional disparities that are easily missed by existing national-level indicators, serving as a tool for policy formulation and civil society activities. The results are provided as an open digital tool so that users outside of academia can understand and utilize them [… ]
Semia, a seed brand targeting the traditional cultivation market in Brazil, has unveiled its new identity for 2025. Targeting consumers who value quality, sourcing, and exclusivity, Semia has established the curation of rare varieties and rigorous selection as its core values. The branding was handled by Gabriel Ribeiro of Gab Studio. The studio explained that it established a direction that simultaneously captures the sense of hand-picking and the sophisticated expectations of the high-end agriculture market. The keywords of the visual strategy are [… ]
Zappos, an online shoe retailer, has unveiled a new brand identity. The Zappos Family of Companies, which has grown for 25 years based on a customer-first philosophy, has now announced a direction to refocus on shoes. This transformation was carried out in collaboration with the global brand consulting firm Wolff Olins. Together, the two parties redefined brand strategy, visual identity, and voice, and presented 'Win the day' as the core message. A small [… ] of the day
This is the brand visual identity developed by Sindoricoh in collaboration with design studio meanimize. Starting with the production of office equipment such as photocopiers and fax machines, Sindoricoh has expanded its business into the realm of printers, multifunction printers, and office solutions. The company has provided products and services that enable anyone to realize ideas derived from office spaces, and is now placing the establishment of smart offices at the forefront. The core of the new CI lies in translating the relationship between the two media—paper and screen—into a single form. The symbol is a rectangle [… ]
Cartier has brought back its iconic panther with a new sensibility for late 2025 to early 2026. By placing a playful pack of cubs at the forefront instead of the image of an intense adult leopard, the campaign aims to evoke both fantasy and friendliness. At the heart of the campaign is the 2025 holiday video, '13 Rue de la Paix.' The backdrop is the flagship store in Paris, 13 Rue de la Paix. In a painting hanging in the store at midnight […]
The earliest appearance of Betty Boop, who remains a symbol of the Jazz Era flapper, became public domain in the United States on January 1, 2026. According to the Public Domain Day 2026 list released by the Center for Public Domain Studies at Duke University Law School, as copyright protection for works released in 1930 has expired, early works, including the Fleischer Studios short animation *Digi-Dicis*, are now freely available to anyone. Betty Boop in *Digi-Dicis* is [… ]
Double Diamond, once known as the national beer of the UK, has been officially relaunched after 29 years. According to Emily Gosling on October 28, 2025, Double Diamond was first brewed in 1876 at Samuel Alsop & Sons in Staffordshire. In 1958, it was recorded as the best-selling bottled beer in the UK, and in the 1960s and 1970s, it became ingrained in the public consciousness through TV commercials and the slogan “A Double Diamond works wonders.” However, commercial production ceased in 1996. […]
This is the rebranding of CenterSquare. CenterSquare is a data infrastructure company launched through the integration of Evoke Data Center Solutions and SykesTera Technologies. In a market of increasing uncertainty, the company has put forward two things that IT buyers desire: infinite flexibility to adapt as needed and certainty that can always be expected. The starting point of the rebranding is the name itself. The word CenterSquare evokes both the center where data converges and the structure that supports it. JKR handled the branding. [… ]
This is the rebranding of Palmetto, an American clean energy company. This rebranding is drawing attention for focusing on the values people actually desire rather than treating the climate crisis as a subject of persuasion. By placing the desires for cost savings, energy independence, and guilt-free choices at the forefront, it presents renewable energy as an attractive option rather than an inconvenient obligation. CEO Chris Kemper has spent the past 15 years persuading American households to transition to renewable energy. In the process, he [… ]
