Netflix's visual innovation studio, Eyeline, has unveiled a new visual identity in collaboration with Ross York. At its core is the simple yet iconic concept of the "pixel." Driven by the idea that the entire visual universe expands from a single point, this small unit serves as a starting point for Eyeline's simultaneous technical and creative expression. Eyeline is comprised of three divisions: VFX, Studio, and Labs. Ross York creates a graphic DNA of structure and precision shared by all three, and […]
The Danish Women's Football League has rebranded with a new name, "Ligaforbundet." This change demonstrates a strategic commitment to establishing a new identity focused on the game itself, rather than gender, and elevating the league's standing. The project, led by Swedish-Danish design studio NORD ID, redefined the overall visual language under the concept of "A Game at Pitch: Two Can Play." The league association was established in 1981 as "Damedivisionsforeningen" (women's […]
Apple has dropped the "+" from its streaming service "Apple TV+" and rebranded it simply as "Apple TV." Along with the new name, the company has also unveiled an opening soundtrack. Composed by Finneas, Billie Eilish's brother and music producer, the sound serves as Apple's new signature to signal the brand shift. Finneas describes the sound as a "mnemonic," describing it as "a bite of ginger that you can hear multiple times a day without getting tired of." From a one-second version, […]
Interbrand has released its 2025 Best Global Brands rankings. Apple once again topped the list, continuing its trend of holding the top spot since 2013. This year, Apple's brand value fell 3.7 percent year-on-year to $47.09 billion. Microsoft, in second place, rose 10.2 percent to $38.85 billion, and Amazon, in third, rose 7.3 percent to $31.99 billion. Google maintained fourth place with $31.71 billion, and Samsung ranked fifth with $9.05 billion. The keywords that changed the trend this year were AI and […]
Grammarly has changed its name to "Superhuman" and launched a new AI productivity platform. This rebranding signals Grammarly's expansion from a grammar correction service into a broader AI-powered work ecosystem. The new Superhuman brand encompasses four products: Grammarly, a writing assistant; Coda, a collaborative workspace; Mail, an intelligent email client; and the newly unveiled AI assistant, Superhuman Go. These four products are now collectively known as "Superhuman […]"
PepsiCo has unveiled a new corporate logo for the first time in 25 years. This rebranding marks the 60th anniversary of the merger of Pepsi and Lay's, and marks an attempt to redefine the company's identity across over 500 global brands. PepsiCo has grown into a global powerhouse with 300,000 employees, including brands like Gatorade, Quaker, Siete, and Poppy, but its corporate logo has remained unchanged for many years. The new identity is based on the slogan, "Food. Drinks. Smiles." The logo's core […]
Canva has relaunched its Affinity creative suite, which was once considered a competitor to Adobe after its acquisition of Serif last year. The new Affinity suite has been revamped to include photo editing, vector illustration, and page layout in a single app. Unlike the previous version, where Designer, Photo, and Publisher were each sold separately for $70, the new Affinity apps emphasize that they are "forever free." The new version is currently available for Windows and Mac […]
Evernote, synonymous with note-taking apps, has unveiled its new logo for 2025. This renewal focuses on brand modernization and minimalism, maintaining Evernote's iconic elephant symbol while reimagining it with a more refined look. The elephant's trunk has been streamlined, and the shapes of its ears and eyes have been refined to create a smooth flow. Overall, the absence of sharp angles has been replaced by a harmonious blend of restrained curves and straight lines, resulting in a clean, uncluttered design free of complex elements. These changes […]
‘This is a brand design collaboration between "One Burger" and The New Company. What happens when burgers, culture, and design collide? One Burger is a brand born from this question. It redefines the burger beyond simple fast food into a cultural symbol, offering a new culinary experience that connects people. The New Company, in collaboration with the One Burger team, developed everything from brand strategy and naming to visual identity, art direction, motion graphics, and even the website.
Naver's group social media platform, "BAND," is undergoing a major app revamp, along with a new logo. This change is considered a rebranding update that not only improves the home screen design and UI, but also revamps the overall brand image. The new design was released on iOS on the 22nd, and the update will be rolled out sequentially on Android on the 28th. This is the first major update in three years, since 2022. Naver has previously added AI-based photo and video tagging features, […]
Hanjin Group unveiled a new corporate identity (CI) to mark its 80th anniversary. At a ceremony held at the Grand Hyatt Hotel in Yongsan, Seoul on the 23rd, Hanjin Group declared "Moving the world to a better future" as its new group vision and announced its mid- to long-term strategy for the next 100 years. In his commemorative address, Hanjin Group Chairman Cho Won-tae stated, "Hanjin's 80-year history is the history of Korea's advancement. Carrying on the founding spirit of contributing to the nation through transportation, we will grow into a comprehensive logistics company beloved by the world."
Ahead of the release of Football Manager 26, the brand has undergone a major overhaul. Ahead of the game's November 4th release, Sports Interactive has unveiled a new visual identity that reflects the brand's long-term direction. The design was done by UK studio Nomad. Since 2021, Nomad has been collaborating with the Football Manager team, implementing minor updates annually. However, this year marks a significant milestone, with the acquisition of official FIFA and Premier League licenses, the introduction of a women's football mode, and the transition to the Unity engine […]
