Job search site Glassdoor has rebranded with London-based design studio Koto. The company completely changed its language and visual identity and rebranded its mobile app and website. Emphasizes our mission to “create healthier and more transparent work communities for all”.

👁️ Designer Eye

Glassdoor has set out to be a platform for authentic conversations around its tagline, “Where work talk gets real.” We aim to discuss important topics like wages, workplace diversity and life after work.

“Our logo, typography, illustration, icons and unique brand tone reflect Glassdoor’s commitment to creating a healthier and more transparent workplace community,” says Koto Creative Director Deanna Gorman.

The new logo uses quotation marks as quotation marks at either end of the wordmark to express 'conversation'. Created Glassdoor Sans with Giulia Boggio. Tell new infographics and storytelling with motions that mimic typing and scrolling.

To visualize conversation and collaboration, I created a library of line illustrations with Josep Puy to use in product and marketing. The icon system intentionally leaves out pixels to express transparency and openness called 'Staying Open'. We also provide personalized emoticons that you can use in your interactions.

📕 Editor's Notes

The transformation of a website looking for a job into a forum for conversation is unique. We challenge the change from a job search service to a service for conversation about work. There are a lot of work-related stories on platforms such as Blind and LinkedIn. I wonder what features Glassdoor will have in the future. After using the product, it still seems like a work version of Reddit or Twitter.

More and Sources

• https://koto.studio/work/glassdoor/
• https://www.glassdoor.com

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