Human, a factual storytelling brand, has unveiled a new brand identity in collaboration with design studio Office of Overview. Produced by Zandland, Human is a video series that conveys the stories of people and communities—stories that are not easily accessible—through an unfiltered perspective. The new design stems from the brand's perspective that "the best way to understand the world is to listen to people's stories directly." The core of the identity is "Jeffersonian Transcription," which records actual conversations. The [… ] that occurs when speaking
Franki, a restaurant discovery and rewards platform, has unveiled a new brand identity in collaboration with global creative studio Koto. Moving away from existing recommendation services that relied on star ratings and anonymous reviews, the platform aims to transform into a community-centric space where actual users' tastes and experiences lead to their next visit. The core idea running through the brand strategy is 'Make Time Dance.' The new identity stems from the personality of the 'Jester,' a cheerful and free-spirited clown. The warm, curved wordmark and Diatype [… ]
Tesla has launched the 'Balance Bike for Kids' for $225. Lacking an electric motor, battery, or even pedals, the product is designed to help children develop a sense of balance and steering skills by pushing off the ground with their feet. The recommended age is 2 to 5, and initial stock sold out quickly. The bike features a lightweight magnesium frame and a saddle that can be adjusted to five different heights. The minimum leg length is 35 cm, the recommended weight is 30 kg, and the maximum allowable [… ]
Design studio ZAK has unveiled its own football club identity, 'ZAK FC,' to align with the World Cup atmosphere. Rather than an actual sports brand launch, this project is an example of extending the studio's internal play and experimentation into brand design. ZAK created its own club, inspired by Hoodzpah Design's transformation of the studio into 'Inter Hoodzpah FC.' Based on the premise of its founding in 2018, 'ZAK FC' playfully [… ] incorporates the symbols and merchandise systems typically associated with a football club.
Coca-Cola has unveiled a new global visual identity system. The goal is to establish a consistent brand experience across more than 200 markets, ranging from packaging and digital experiences to stores, refrigerators, and sales equipment. The new design will be rolled out sequentially, focusing on Latin America, Europe, the Middle East, and Asia. Instead of creating a new logo, this rebranding more actively utilizes the design assets that have symbolized Coca-Cola. Coca-Cola red and white, the Spencerian script logo, the wave [… ]
The preventive healthcare service SONATA has launched in New York, San Francisco, and Los Angeles. SONATA is a membership service that integrates whole-genome sequencing, over 140 blood biomarkers, biological age, wearables, and medical records, with continuous management by medical specialists. The annual fee for founding members is $2,500. The brand identity was designed by Little Plains, a New York-based branding and experience design studio. The studio handled SONATA's naming, brand strategy, positioning, language system, visual identity, [… ]
Password management service 1Password integrates with Anthropic's AI chatbot Claude to enable AI agents to perform tasks requiring user accounts. The core of this integration is to allow Claude to access necessary services with user permission, without directly verifying sensitive credentials such as login information. Through this, users can manage schedules, verify account-related information, use online services [… ] with the Claude agent.
Google has expanded the video production process by adding Gemini Omni and personal avatar features to Google Biz, a video creation tool for business. Google Biz is a collaborative video app that supports planning, production, editing, and sharing within the Google Workspace environment. This update enables users, even with limited video production experience, to create video drafts based on descriptions and materials, edit necessary content, and take on the role of a presenter without appearing in person [… ]
Google is renaming its AI-based research and note-taking tool, NotebookLM, to Gemini Notebook. This name change reflects the integration of NotebookLM into Google's generative AI service, Gemini. NotebookLM is an AI tool that enables users to ask questions and generate summaries based on various materials, such as documents, web pages, PDFs, and video links. By changing the product name to Gemini Notebook, Google [is introducing] AI-based note-taking, [… ] within the Gemini ecosystem
Egg tart brand OVO has unveiled a new brand identity and packaging system that translates the small joys of everyday life into a brand experience. This project was led by brand design studio The Lab and is characterized by extending the form and production process of the egg tart into the brand's overall visual language. OVO built its brand on the philosophy that even simple ingredients like eggs can be transformed into special experiences through creative interpretation. To visually convey this message, [… ]
The San Francisco Museum of Modern Art (SFMOMA) has unveiled SFMOMA Sans, a dedicated typeface designed to enhance visitor readability and accessibility. Designed by type designer Liv King, the typeface was developed with the goal of integrating the entire exhibition viewing experience into a single typographic system, going beyond a simple brand renewal. Previously, SFMOMA used two different typefaces for print, environmental graphics, and digital platforms. As a result, readability and visual [… ] across different media
Google has transformed its Image Search homepage into a personalized 'For You' gallery and integrated AI-based image generation features. This is being rolled out sequentially on desktop (US and English).
