Apple has teased a new product event with the phrase "Pro and tell." The event will be held in Los Angeles, USA, on October 28 at 10:00 AM. In Korea, this is 2:00 AM on October 29. According to Tom's Guide, which received an invitation, the event is described as a "special Apple experience" for the media.
The unveiled invitation features a glowing Apple logo and a short phrase against a dark background. Instead of directly showing product photos or specifications, the design teases the announcement through the logo and the event name. "Pro and tell" reads as a variation of the English phrase "show and tell," replacing "show" with "Pro." This connects the product line names with everyday expressions.
Apple’s Senior Vice President of Global Marketing, Greg Joswiak, also released teaser posts and videos on social media using the same phrase. He conveyed news of the event by repeating the wording in invitations and on social media. However, this phrase alone cannot confirm the products or features to be announced.
The products currently being mentioned in reports include a MacBook Pro with an OLED touchscreen, a Mac equipped with the M6 chip, and a new iPad Mini. These are all pre-event predictions and should be distinguished from the confirmed specifications released by Apple. Touch input and changes to the body design will also need to be confirmed through the actual announcement.
As of October 20, the key points to be confirmed in the article are the event schedule, location, and the visual elements contained in the invitation. This teaser does not describe the product's appearance first, but instead places the word 'Pro' and the Apple logo at the center. The specific design and operation method of the new product will be revealed through materials released after the event.
