The Jordan Brand has unveiled a new visual identity built in collaboration with New York creative studio WØRKS. This project reinterprets the confidence, precision, style, and uncompromising perfectionism that made Michael Jordan a cultural icon into a visual language for the brand's future. At the heart of the identity is an exclusive typeface and typography system created for the brand. Inspired by Air Jordan's iconic sneakers, luxury craftsmanship, motorsports engineering, and Michael Jordan's personal design tastes, [… ]
The European Central Bank (ECB) has unveiled 10 candidate designs for the next generation of euro banknotes. Five designs were selected under the themes of 'European Culture' and 'Rivers and Birds.' Out of 1,241 submissions received from across the European Union, 25 designers advanced to the final round, and an independent jury selected the finalists from 39 proposals. The 'European Culture' designs feature Maria Callas, Beethoven, Marie Curie, Cervantes, Leonardo da Vinci, and Bertha von Suttner. By magnifying the figures' eyes and mouths or combining portraits with collages [… ]
Pfizer has unveiled a new strategic identity, brand architecture, and design system in partnership with Pentagram. This project marks the first officially established brand design system for Pfizer. As the company expands its influence into key global healthcare sectors, including cancer treatment and oncology, following the pandemic, the focus was on more closely connecting the company's purpose with the medicines patients encounter in their daily lives. The project was led by Pentagram Partner Natasha Jen. Pfizer [… ] dozens [… ]
Austrian design studio Bruch designed the brand identity for 'Speiselokal Aiche,' a restaurant located in Bad Hofgastein in the Alps. Starting from the achievements of chef and operator Tobias Eichhorn and his attitude of collecting and preserving high-quality ingredients, the design portrays the restaurant as a culinary fairy tale. The brand world features squirrels and various animal characters who gather ingredients, cook, and share food. Illustrations inspired by the nature and folklore of the Alps are used on menus, business cards, invitations, coasters, gift certificates, tableware, [… ]
Pangram has unveiled a new campaign for its monospace serif typeface, 'PP Lettra Mono'. Adoratorio, based in Brescia and Amsterdam, handled the concept and art direction for the entire campaign, expanding the single typeface into a visual world that changes across the four seasons. At the center of the campaign is an '@' symbol placed over a field. The same symbol and location transform with different colors, textures, and moods depending on the season, connecting the entire campaign. The typeface's wordmark is [… ]
X has launched its digital financial service, 'X Money,' in the United States. The service, which was previously operated as an invitation-only beta, has been expanded to X Premium and Premium+ subscribers and is currently being rolled out sequentially to select users aged 18 and older in the U.S. Launch schedules for other countries, including Korea, have not been disclosed. X Money is designed to allow users to handle digital wallets, person-to-person transfers, account transfers, and bill payments within the X app. [… ]
"Fearless Girl," the iconic sculpture on New York's Wall Street, has unveiled a new brand identity. Branding studio Rudy collaborated with strategic partners Odd Shaped Objects and State Street to design a visual framework that extends the sculpture's message into campaigns, education, and digital experiences. Emerging ahead of International Women's Day 2017, Fearless Girl is an approximately 1.2-meter-tall [… ] created by sculptor Kristen Visbal.
Daangn has unveiled the new brand identity and website for its design system, 'SEED'. SEED is Daangn's integrated design language that connects the design decisions constituting a product—from basic elements like color and typography to components, interactions, and patterns—through a single standard. The new brand has adopted the slogan 'Seed to Root, Root to Daangn'. It describes the structure in which the smallest unit of design expands into a single product through components and screens, much like the process of a seed taking root and growing into a carrot [… ]
Studio Chapo of Hamburg, Germany, has unveiled its first in-house typeface, 'SC Ostrea'. Developed for product packaging and brand design, this bold display typeface is designed to maintain a strong impression even when viewed from a distance or printed at small sizes. A free trial version is currently available, and the full typeface is scheduled to be released later through selected font retailers. The form of the typeface originated from the oyster. Instead of smoothly organized letters, the rough [… ] of the oyster shell
Zonder Studio designed the brand identity for Veritas Park, which is regenerating a former sewing machine factory in Wittenberge, Germany, into a new urban district. Once the largest sewing machine production facility in Europe, it ceased operations in 1991 following the reunification of Germany. Veritas is transforming this long-neglected industrial heritage into a new urban space where residential, work, culture, and research coexist. The identity adopts 'Forever Evolving' as its core message. The logo [… ] located on the factory site
Antropic has updated Claude's voice mode. Users can now select not only Haiku, which focuses on fast responses, but also Opus and Sonnet, which are strong in complex reasoning, for voice conversations. When voice mode is activated, it loads the model last used in the existing text conversation, and models can be changed even during the conversation. With this update, the scope of voice mode's application has expanded from simple questions to long, task-oriented conversations. Users can practice client presentations or [… ]
Human, a factual storytelling brand, has unveiled a new brand identity in collaboration with design studio Office of Overview. Produced by Zandland, Human is a video series that conveys the stories of people and communities—stories that are not easily accessible—through an unfiltered perspective. The new design stems from the brand's perspective that "the best way to understand the world is to listen to people's stories directly." The core of the identity is "Jeffersonian Transcription," which records actual conversations. The [… ] that occurs when speaking
