Amperos, the insurance claim form handed over by a human

Amperos, a U.S. healthcare company, has established a new brand identity with Together, a London-based design and tech agency. Amperos supports healthcare institutions in the process of recovering revenue owed by insurers by combining AI agents with RCM experts. Together set the brand's direction as "90% Trust, 10% Punk." Instead of the clinical blue color repeatedly used in the medical field, warm stone tones and mahogany black were utilized. The graphic system is based on actual insurance claims and claims rejections [… ]

Google Unveils Pixel 11, Watch 5, and Pixel Tag

Google unveiled its new Pixel lineup on August 12. The smartphones consist of four models: the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold. All models are designed around Tensor G6 and Gemini Intelligence. Camera sensors and durability have been improved, and the ability for AI to proactively suggest information tailored to the user's situation has been expanded. The foldable Pixel 11 Pro Fold is approximately 101 TP3T lighter than the previous model and [… ]

Grok Bot, rounded square eyes

SpaceXAI released its AI agent service, 'Grok Bot,' in early beta on August 11. When a user sends a task via chat, the bot directly accesses the app and website to perform the work. Each bot has a separate computer in the cloud, allowing it to continue working even after the user is away. It also provides the ability to operate multiple bots simultaneously. Bots can converse with each other to share task information and progress. In group chats, tasks are shared and [… ]

Berlin Museum, logo made with 9 typefaces

The Stadtmuseum Berlin has changed its external brand name to 'Berlin Museum' and unveiled a new visual identity. This restructuring aims to connect the museums scattered across various locations under a single brand and to easily convey the institution's themes to domestic and international visitors. The foundation's legal name remains unchanged. The new identity was developed by the Berlin-based brand agency Stan Hema. Instead of a single fixed logo, it uses a fluid wordmark that applies different typefaces to 'Berlin' and 'Museum'. Nine typefaces [… ]

7UP, Extremely Simplified Packaging

7UP is revamping its product flavor and visual identity in the U.S. market. Its parent company, Keurig Dr. Pepper, unveiled the new '7UP Lime Lemon' on August 10, 2026. This is a major product overhaul, the first in 15 years, shifting the flavor from the existing lemon-lime combination to one that emphasizes lime. The new product will be released sequentially across the U.S. starting in mid-August. The new recipe will be applied to 7UP Regular, 7UP Zero Sugar, Cherry 7UP, and Cherry 7UP Zero Sugar. In the product name [… ]

Nordstrom 125th Anniversary Typeface, From Serif to Sans-Serif

U.S. department store Nordstrom has unveiled a new exclusive typeface family to mark its 125th anniversary. Produced by the global type foundry Sharp Type, it consists of three styles—Nordstrom Serif, Nordstrom Flare, and Nordstrom Sans—and an italic version exclusive to the Serif. The goal is to utilize a single typography system across various communication environments, including in-store, advertising, and digital platforms. The starting point is Sharp Type's existing typeface, Ogg. Ogg's distinctive high stroke contrast and calligraphy [… ]

ChatTJB, an AI chatbot that responds like a human

A billboard appearing to advertise an AI chatbot has appeared in San Francisco. Its name is 'ChatTJB'. The advertisement, composed primarily of black and white, features the phrase 'The leading chat interface powered by AI'. However, the service is actually operated not by an AI model, but by a single person. The creator of ChatTJB is Tucker Bryant, a former Google employee who also works as an artist and speaker. When a user enters a question into the site, Bryant personally [… ]

Brompton, the visual identity of a folding and unfolding bicycle

British bicycle brand Brompton has revamped its global brand identity. The work was undertaken by London-based Studio Blackburn. Launched to mark Brompton's 50th anniversary, this project focused on integrating brand expressions that varied by country and channel into a single system. The core brand strategy is 'Life Unfolded.' The new visual system originates from the structure of a Brompton bicycle folding and unfolding. While maintaining the existing logo and the symbol representing the bicycle, the graphics depicting the way the frame expands and folds [… ]

The Menu, Canopy Visual Language

A solo exhibition titled 'The Menu' opened at the Footnote Gallery in Ghent, Belgium. The exhibition opened on July 17 and runs until August 29. It consists of four sculptural works created specifically for the gallery and its surrounding environment. The works originate from the 'canopy' installed at building entrances. A canopy is an architectural element that blocks rain and sunlight, while simultaneously serving as a device to signal the character of a place at the entrances of shops, restaurants, and hotels. The exhibition explores how the form and visual language of the canopy [represent] the identity of the space […]

Era69, a deodorant like a sensual perfume

New York-based personal care brand Era69 has unveiled its brand identity and packaging in collaboration with Studio Chong. Era69 sells 'Intimate Silk Deodorant' for use on sensitive areas of the body. The project focused on creating a brand that looks like a perfume or cosmetic, moving away from the clinical image of typical hygiene products. Studio Chong designed the entire system, ranging from brand positioning to identity and tone and manner. They created a dedicated wordmark and a symbol utilizing the number '69,' and [designed] the product packaging and graphics [… ]

Nothing CMF Unveils First Open Earphones 'Clip Pro'

Nothing's sub-brand CMF has unveiled its first open-type wireless earphones, the 'CMF Clip Pro'. Instead of the in-ear style that blocks the inside of the ear, it utilizes a clip structure that secures to the outside of the ear. It is a product that allows users to play music while hearing ambient sounds. CMF is sold for $99 in the U.S. and comes in three colors: dark gray, light gray, and coral. The Clip Pro features a thin C-shaped bridge that hooks onto the ear with a 3-point fixation [… ]

America's 250th Anniversary: Over 120 Fashion Brands Reimagined the Stars and Stripes and State Flags

"United Flags of Fashion," a public installation project commemorating the 250th anniversary of the signing of the U.S. Declaration of Independence, is being held at Rockefeller Center in New York. Organized by the Council of Fashion Designers of America (CFDA) and Vogue in collaboration with Rockefeller Center and America250, the exhibition runs from July 27 to September 4. Over 120 custom flags were produced for the project. Designers reinterpreted the flags of the 50 U.S. states, five territories, and Washington, D.C., in their own unique ways. Altuzarra, Amiri, Bode, Calvin Klein, Carolina Herrera, [… ]

Design for Business