This is a motion design for Everpure, created by illo in collaboration with Bloomberg Media Studios. It explains, through the movement of shapes, how artificial intelligence is changing how companies store data. The production team created four 30-second videos to air on Bloomberg TV. They exported over 100 files, including versions with altered aspect ratios and shortened edits.
In the video, existing storage infrastructure appears as black pillars resembling stacked server racks. When Everpure appears, the pillars lower and transform into a single flat plane. This signifies that data previously scattered here and there is now managed in one central location. The data appears as small rectangles, some labeled with names that identify the data type, such as passwords or locations.
The element representing artificial intelligence is a vertically flowing gradient. The color bands change shape as they move and then merge back together. The same pattern is also used to represent AI agents. Over several installments, we cover the process of preparing data for use in AI, methods for supplying the latest data to agents, and the problem of predicting storage costs.
The same shapes are also used in the charts on the screen. Black pillars serve as the chart bars, while small rectangles move or converge to show the flow of data. The production team used Cavalry to create waves and defined the areas where the gradient would be visible. The effect of the pillars, planes, and charts appearing three-dimensional was achieved through compositing. Everpure's brand colors were selected to maintain contrast against both light and dark backgrounds.
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