Shinhan Life Care, an affiliate of Shinhan Financial Group, is expanding its senior care business under the premium nursing home brand 'SOLÀCE'. The first facility, 'SOLÀCE Home Misa,' has opened in the Misa district of Hanam, Gyeonggi Province, and is introduced as a care facility that provides accommodation and meals, along with comprehensive care services on an ongoing basis designed to maintain and improve physical activity and cognitive function. Key features highlighted include a structure centered on single-room accommodations, the application of safety, convenience, and smart care elements, and the development and application of a dedicated font for the visually impaired. […]
TIEN, a vintage store operating in Groningen, Netherlands, has embedded the concept of reuse into its very identity through rebranding. This project was carried out by the graphic studio FCKLCK, which constructed the brand name by rewriting existing brand logo fragments instead of redrawing the logo. TIEN's operational method is simple. The price of all clothing in the store is fixed at 10 euros. By focusing on casual and sportswear from the 1960s to the early 2000s, the [… ] that arises from calculating prices
Nike unveiled an experiential train during the Milan-Cortina Winter Olympics to announce the relaunch of the ACG brand. By converting an Italian commuter train to operate a route from downtown Milan to the Alps, Nike showcased the world of its outdoor line through a travel experience. The train is named the All Condition Express. The exterior of the train is unified in orange, the color symbolizing ACG. The interior is divided into seating cars, a cafe car, an equipment car, and a recovery area. The seating car is [… ]
This is the brand design for Blue Apron. Although Blue Apron was known as a pioneer that opened the meal kit market, its growth strategy wavered as competition intensified in grocery delivery and takeout. The company refined its identity to reduce the perception of being solely a subscription-based service and to appear as a more flexible food brand. The keywords for this renewal are flexibility of choice and clarification of experience. Blue Apron changed its shopping structure to allow for single-item orders without a subscription and expanded its product lineup. At the same time, [… ]
The 2026 Milan-Cortina Winter Olympics brought Italian gastronomy to the forefront of its sports posters. This strategy goes beyond promoting the games to ensure that the taste and atmosphere of the host city are remembered as well. The Organizing Committee, in collaboration with the Triennale Milano, selected 10 young Italian artists to unveil the official art posters for the Olympics and Paralympics. The poster project was introduced as an experiment connecting art, sports, and contemporary culture. One of the most widely discussed images is [… ] by artist Giorgia Gargilli.
Sovicrano v Sadou, a new brand challenging the stereotype that apples are bland, has unveiled a new identity and packaging. The brand name means "gathered from the garden" and highlights the fact that thousands of apple varieties each possess distinct characteristics. The rebranding established trust in natural flavors, curiosity, and childhood nostalgia as its core values. At the heart of the brand sits a friendly hedgehog mascot. The hedgehog appears on the packaging, website, social content, and animations [… ]
Cadmus, an edtech company providing assessment solutions to universities in Australia, the UK, and the US, has completed a nine-month complete rebranding in collaboration with brand design studio LoveWork. Cadmus operates a comprehensive assessment platform for universities. Well-designed assessments have a significant impact on student performance and make the work of educators easier. Cadmus aims to improve assessment for both teachers and students through comprehensive and smart products. This [… ]
Warner Bros. Discovery Sports and design studio Dixon Boxy have unveiled the identity for the Olympic broadcast brand, Home of the Olympics. The key element is the podium. The Olympic podium is described as the final step marking the end of an athlete's lifelong journey, serving as a symbol that encapsulates sacrifice, ambition, and conviction. Rather than altering this meaning, the project chose to bind the journey and the symbol into a single visual concept to convey them more deeply. The new identity does not feature the podium as a fixed logo. Dixon Boxy [… ]
The Bulletin of Atomic Scientists has set the Doomsday Clock to 85 seconds to midnight for January 27, 2026. This is the closest it has been to midnight since the Doomsday Clock was created in 1947. The previous adjustment was in January 2025, when the Doomsday Clock was 89 seconds to midnight. The Bulletin of Atomic Scientists' Science Security Committee determined that global existential threats have worsened. The committee urged for nuclear arms control, climate response, the establishment of guidelines for the use of artificial intelligence, and strengthened cooperation on biosecurity. Alexandra Bell, Bulletin of Atomic Scientists [… ]
Netmarble's blockchain gaming platform, Marvrex, has launched a complete rebrand to celebrate its third anniversary. The core message of the rebrand is a declaration to restore the fun of Web3 gaming. The platform's operational priorities will be focused on gameplay experience and emotional immersion, rather than complex procedures like token exchanges and NFT transactions. This rebranding highlights Marvrex's commitment to expanding game partnerships and enhancing its user rewards system. The rebrand also focuses on strengthening technology and sustainability, and community […]
The Théâtre des Bouffes du Nord in the 10th arrondissement of Paris, France, serves as the visual identity for the 2023–2024 season. This season prominently features a collaboration with Latvian artist Roberts Rurans. The concept is described as an imagined medieval European theater, combining historical memory, theatrical imagery, and contemporary interpretation. The new identity centers on hand-crafted textures. The artist creates rough textures using acrylic on paper, and digital post-production color [… ]
To mark its 30th anniversary, JobKorea changed its name to Worksphere and declared a transition to a platform centered on AI agents. Worksphere unveiled its mid-to-long-term strategy at "JobKorea The Reboot," a 30th-anniversary event held in Samseong-dong, Seoul, on the 29th. CEO Yoon stated that the future of recruitment begins with the deconstruction of the resume, explaining that AI has reached a stage where it understands the context of people and relationships. Accordingly, he said that existing resumes will be transformed into digital profiles usable by AI [… ]
