This is a rebranding project by Gwangju Yo in collaboration with Be My Guest and Clay. This rebranding is not merely a logo replacement, but a project that revisits the brand's origins and philosophy, rephrasing them in the language of today. The starting point is the White Porcelain Jar with Cinnabar Grape Design created by founder Jo So-su in 1966. In this piece, vines flow freely, and grapes are depicted abstractly like stars. This represents the founder's attempt to forge a new path toward the future of Korean ceramics, rather than merely following tradition, and […]
Firefox has unveiled its new mascot, 'Kit'. Mozilla, which recently hinted at potential changes with a logo teaser without the fox, is now redefining Firefox's identity by introducing Kit as a "companion to usher in the new era of the internet." According to Mozilla, today's web constantly pulls users elsewhere rather than helping them. This is because it is overflowing with endless feeds, pop-ups, and information that looks plausible but is hard to believe. In this environment, Firefox [allows] users to [… ] in their own way
The health tracking platform Pulse has completely revamped its brand under the new name Machina. This represents a shift in direction from an early Web3 user-centric tech brand to a broader mass market. Machina has stepped back from the conventions of the existing wearable market, which focuses on measuring more data and driving it harder. Instead, it has reinterpreted data as an experimental tool for self-growth. The existing Pulse, with its high technological capabilities and privacy-centric philosophy, [… ]
The Wabi project, conducted by Studio Dumba, translates the nature of an AI-driven personal software platform into a brand identity. Wabi is a platform that allows users to create and share their own mini-apps with just simple prompts. Therefore, this identity does not stop at simply presenting a single, fixed service logo. Instead, the focus was on visually capturing the structure where people directly create, modify, and distribute apps. The core element is the geometrically defined W symbol. […]
Apple created an unexpected protagonist in the process of promoting the MacBook Neo. It is a small character that users call the "Lil Finder Guy." This character appeared only briefly in a corner of an Apple TikTok video, yet it immediately drew an online reaction. With its round body and limbs, it looks like a three-dimensional version of the Finder icon, the symbol of the Mac. Its appearance also fit well with current internet conventions. On one occasion, the MacBook Neo specifications [… ]
The Getty, a leading American institution of culture and the arts, has unveiled a new integrated brand identity. Since its establishment in 1953, the J. Paul Getty Trust has operated the Getty Center and Getty Villa in Los Angeles, as well as the Foundation’s Conservation Research Institute. This reorganization is an effort to reunite the scattered images of the institutions under a single name. The core of the new logo is the letter G placed within a square structure. Four pieces interlock to form a single shape, […]
Sports media outlet ESPN has unveiled a new brand system. This project is reported to have been carried out by global branding studio Dixon Boxy in collaboration with the ESPN brand team. Dixon Boxy explained that ESPN has gone beyond being a channel that has broadcast sports for over 30 years to create a way for fans to feel, discuss, celebrate, and remember sports. However, they analyzed that as fan culture changes, fans now desire emotions, individuality, tension, and enjoyment more strongly than simple game information. […]
Yuhan Kimberly has carried out a Brand Identity (BI) renewal for its feminine hygiene brand, 'Good Feeling.' As a leading brand that has spearheaded the popularization of the domestic feminine hygiene market, Good Feeling has long presented 'comfort' as its core value. This renewal embodies Yuhan Kimberly's proactive commitment to inheriting the trust and heritage accumulated over the years, while simultaneously responding more deeply to the 'women's wellness' values of a changing era. This project was conducted based on detailed direction and brand design planning by Yuhan Kimberly's internal working-level staff. Yuhan Kimberly [… ]
Chocolate brand Snickers has unveiled a new custom typeface, Snickers Sans. It is characterized by a redesigned letter structure derived from formal clues found in the brand logotype. Inspired by the traditional American Gothic style, it has been reinterpreted with a new tone that adds Snickers' signature thick impression and modern weight. This typeface consists of two families: one for display and one for body text. To ensure a strong presence in large headlines and maintain a continuous reading flow in smaller body text [… ]
Fursys, a flagship subsidiary of the Fursys Group and an office furniture brand, has embarked on a rebranding effort. According to industry sources, Fursys has recently initiated internal procedures and plans to overhaul its CI system, which was revamped in 2015, for the first time in 11 years. Fursys stated that it aims to launch the rebranding campaign in the second quarter of 2026. This move is being evaluated as a realignment aligned with the brand's mid-to-long-term vision and changes in the business environment, rather than a one-off message targeting a specific generation. Fursys [… ]
Krafton unveiled its new vision, slogan, and corporate logo on February 26. CEO Kim Chang-han presented organizational alignment and mid-to-long-term growth directions during the internal program, Krafton Live Talk. The new vision consists of a declaration to walk a path no one has taken to realize the dreams of gamers. The slogan is "Pioneer the Undiscovered." Translated into Korean, it means pioneering unknown territories. While focusing on the essence of the game business, the genres and technologies [… ]
Ahead of its 30th anniversary, Pokémon has unveiled over 1,000 new logos all at once. This is being evaluated as an attempt to showcase the scale of the Pokédex accumulated since the series began in 1996, in the form of logos. Overseas design media reported that the creation of an individual logo for each Pokémon species is symbolic of this reveal. The new main logo features the text "Pokémon Since 1996" prominently alongside the 30 emblem. However, the key point is that [… ] rather than the main logo
