This is the brand identity developed by the global online fundraising platform GoFundMe in collaboration with Studio Cotto. Following the acquisition of the non-profit fundraising platform Classy in 2024, the need arose to establish a new leadership image as the business scope expanded from peer-to-peer fundraising to supporting professional non-profit organizations. GoFundMe reinforced its identity as a single platform where anyone can give and receive help. The new brand idea is "Help Adds Up." Through the message that help accumulates, community participation [… ]
MachineX has unveiled its brand identity, developed in collaboration with Studio Koto, positioning itself as a DeFi exchange that bridges transactions between humans and machines. MachineX promotes a range of assets for trading, including tokenized robots and DeFiN utility tokens, as well as space, time, and energy. Aiming to be a P2P marketplace based on Peak blockchain technology, the company envisions becoming a core marketplace of the so-called machine economy. The project's challenge is to embody the promise of humans and machines working together, while addressing the industry's recurring cold technology [… ]
London-based creative agency Together has integrated the JavaScript toolchain of open-source company VoidZero into a single brand system. VoidZero has operated widely used tools such as Vite, but user perception had been fragmented due to differing logos and visual languages for each product. Developers used the tools with trust, but it was difficult to feel the connection that they originated from the same source. As VoidZero prepared for the launch of commercial products, this gap [ [was] [unclear] for building brand awareness and future transition to paid services [… ]
This is Gucci Demna's 'La Familia' campaign. The campaign binds various individuals together as a family and explains their personas through their respective wardrobes, with this knight's coat of arms placed at the starting point. The logo brought to the forefront is not a double G, but an emblem that resembles a coat of arms. The key image is an armored knight standing facing forward inside a shield, holding a suitcase in one hand. This logo draws upon the lineage known as the Gucci Crest. In the materials [… ]
Shinhan Life Care, an affiliate of Shinhan Financial Group, is expanding its senior care business under the premium nursing home brand 'SOLÀCE'. The first facility, 'SOLÀCE Home Misa,' has opened in the Misa district of Hanam, Gyeonggi Province, and is introduced as a care facility that provides accommodation and meals, along with comprehensive care services on an ongoing basis designed to maintain and improve physical activity and cognitive function. Key features highlighted include a structure centered on single-room accommodations, the application of safety, convenience, and smart care elements, and the development and application of a dedicated font for the visually impaired. […]
TIEN, a vintage store operating in Groningen, Netherlands, has embedded the concept of reuse into its very identity through rebranding. This project was carried out by the graphic studio FCKLCK, which constructed the brand name by rewriting existing brand logo fragments instead of redrawing the logo. TIEN's operational method is simple. The price of all clothing in the store is fixed at 10 euros. By focusing on casual and sportswear from the 1960s to the early 2000s, the [… ] that arises from calculating prices
Nike unveiled an experiential train during the Milan-Cortina Winter Olympics to announce the relaunch of the ACG brand. By converting an Italian commuter train to operate a route from downtown Milan to the Alps, Nike showcased the world of its outdoor line through a travel experience. The train is named the All Condition Express. The exterior of the train is unified in orange, the color symbolizing ACG. The interior is divided into seating cars, a cafe car, an equipment car, and a recovery area. The seating car is [… ]
This is the brand design for Blue Apron. Although Blue Apron was known as a pioneer that opened the meal kit market, its growth strategy wavered as competition intensified in grocery delivery and takeout. The company refined its identity to reduce the perception of being solely a subscription-based service and to appear as a more flexible food brand. The keywords for this renewal are flexibility of choice and clarification of experience. Blue Apron changed its shopping structure to allow for single-item orders without a subscription and expanded its product lineup. At the same time, [… ]
The 2026 Milan-Cortina Winter Olympics brought Italian gastronomy to the forefront of its sports posters. This strategy goes beyond promoting the games to ensure that the taste and atmosphere of the host city are remembered as well. The Organizing Committee, in collaboration with the Triennale Milano, selected 10 young Italian artists to unveil the official art posters for the Olympics and Paralympics. The poster project was introduced as an experiment connecting art, sports, and contemporary culture. One of the most widely discussed images is [… ] by artist Giorgia Gargilli.
Sovicrano v Sadou, a new brand challenging the stereotype that apples are bland, has unveiled a new identity and packaging. The brand name means "gathered from the garden" and highlights the fact that thousands of apple varieties each possess distinct characteristics. The rebranding established trust in natural flavors, curiosity, and childhood nostalgia as its core values. At the heart of the brand sits a friendly hedgehog mascot. The hedgehog appears on the packaging, website, social content, and animations [… ]
Cadmus, an edtech company providing assessment solutions to universities in Australia, the UK, and the US, has completed a nine-month complete rebranding in collaboration with brand design studio LoveWork. Cadmus operates a comprehensive assessment platform for universities. Well-designed assessments have a significant impact on student performance and make the work of educators easier. Cadmus aims to improve assessment for both teachers and students through comprehensive and smart products. This [… ]
Warner Bros. Discovery Sports and design studio Dixon Boxy have unveiled the identity for the Olympic broadcast brand, Home of the Olympics. The key element is the podium. The Olympic podium is described as the final step marking the end of an athlete's lifelong journey, serving as a symbol that encapsulates sacrifice, ambition, and conviction. Rather than altering this meaning, the project chose to bind the journey and the symbol into a single visual concept to convey them more deeply. The new identity does not feature the podium as a fixed logo. Dixon Boxy [… ]
