Théâtre des Bouffes du Nord, handcrafted textures of a medieval theater

The Théâtre des Bouffes du Nord in the 10th arrondissement of Paris, France, serves as the visual identity for the 2023–2024 season. This season prominently features a collaboration with Latvian artist Roberts Rurans. The concept is described as an imagined medieval European theater, combining historical memory, theatrical imagery, and contemporary interpretation. The new identity centers on hand-crafted textures. The artist creates rough textures using acrylic on paper, and digital post-production color [… ]
Worksphere, the new name for Job Korea

To mark its 30th anniversary, JobKorea changed its name to Worksphere and declared a transition to a platform centered on AI agents. Worksphere unveiled its mid-to-long-term strategy at "JobKorea The Reboot," a 30th-anniversary event held in Samseong-dong, Seoul, on the 29th. CEO Yoon stated that the future of recruitment begins with the deconstruction of the resume, explaining that AI has reached a stage where it understands the context of people and relationships. Accordingly, he said that existing resumes will be transformed into digital profiles usable by AI [… ]
YouTube Display, YouTube's new dedicated font

This is a new display typeface for YouTube. Global type foundry Sharp Type announced that it developed the multi-script display typeface "YouTube Display" at the request of YouTube. According to Sharp Type, YouTube presented the challenge of developing a system capable of simultaneously ensuring consistency and distinctness across all screens and touchpoints encountered by billions of users. Based on YouTube's accumulated brand assets, the new typeface is a display-specific font that supports a wide range of languages, […]
Fortnum & Mason Chocolates with Music

British luxury retail brand Fortnum & Mason has unveiled a new chocolate bar collection. This lineup features a concept that designs taste and sound together. It involves concealing piano sheet music inside the packaging to connect the impression of a single bite with a musical experience. The starting point of this concept is the trend of neurogastronomy. It translates the perspective that the length, timbre, and pitch of music influence the gustatory experience into a product. Just as background music is tuned in a restaurant, the chocolate on the offline shelves [… ] the senses
Trump's Board of Peace logo, resembling the UN

Criticism is spreading that the logo for the Trump Peace Committee, unveiled in Davos, resembles the UN coat of arms. U.S. President Trump launched the "Peace Committee," positioned as an international conflict resolution body, and unveiled a gold logo at the World Economic Forum held in Davos, Switzerland. The logo has been evaluated as similar to the UN coat of arms due to its composition of olive branches encircling the globe. However, unlike the UN, which features a map of the entire world, the Peace Committee logo depicts only parts of North and South America [… ]
Kia AI Assistant Brand Design

Kia has unveiled a brand identity development project for its next-generation in-vehicle AI assistant, the Kia AI Assistant, scheduled for 2025. Amidst the proliferation of AI assistants, the company aims to set a new standard for vehicle experience through a distinctive design language and clear functionality. This project was conducted in collaboration with the Kia brand team and design studio BUCK. The development of this assistant stems from Kia's comprehensive brand overhaul in 2021. At the time, Kia redesigned its logo and communications […]
Volvo's safety font

Volvo has created a new font for safety. On December 19, 2025, Volvo Cars unveiled Volvo Centum, a dedicated typeface designed for safety and readability. Volvo stated that it collaborated with the world-renowned type studio Dalton Mag to develop a font that facilitates faster reading and more accurate gaze on vehicle interfaces. Volvo focused on reducing visual noise by adjusting details ranging from letter curves and stroke end treatments to kerning design [… ]
Wikipedia's 25th Anniversary Mascot 'Baby Globe'‘

The online encyclopedia Wikipedia has unveiled a new mascot, Baby Globe, to mark its 25th anniversary. Wikipedia introduced this character as a symbol signaling the start of a commemorative campaign, announcing plans to strengthen emotional connections with users worldwide. Baby Globe is a character created based on Wikipedia's iconic puzzle-shaped globe logo. Characterized by its round shape and bright expression, it visually represents the openness and friendliness that Wikipedia has built over the past 25 years. Simple decoration [… ]
Frank Lloyd Wright Block Branding

The Frank Lloyd Wright Building Conservancy has unveiled an integrated visual identity system along with a new website. This identity is designed to narratively convey the Conservancy's philosophy and activities within the overall system, centering on a simple symbol. The symbol is utilized repeatedly across logos and applications, creating a consistent impression across individual media. Designed to be used together or independently, the symbol and wordmark function as flexible identity tools. Through this, the web [… ]
Mont Saint-Michel branding with silhouette

This is the brand design for Mont Saint-Michel in France. Located on the Normandy coast of France, Mont Saint-Michel is a world-renowned cultural heritage site known as an abbey rising above a bay with significant tidal range. Mont Saint-Michel and the surrounding bay are listed as UNESCO World Heritage Sites and have established themselves as a leading tourist destination visited by millions every year. As the two challenges of increasing tourism and protecting the natural environment grow simultaneously, the interests surrounding on-site operations are becoming more complex. For daily management, the French National Monuments Center and Brittany [… ]
Branding a Michelin-starred Kokodak in New York

Coco Dak, a restaurant in New York that reinterprets Korean-style fried chicken as fine dining, is garnering attention for its brand identity. It is a chicken restaurant presented by Simon Kim, founder of the Michelin-starred Court Korean Steakhouse, and Gracious Hospitality Management. The brand design was handled by Emily Overman's team at Pentagram New York, which drew upon the visual language of Korean and American chicken restaurants while refining it with an elevated tone. Featuring menus such as nuggets topped with caviar and "Coketails"—a twist on cocktails—Coco Dak is [… ] the largest in the U.S. [… ]
National Theater Company Renewal: Expanding Visual Identity in Theater

This is the new CI design for the National Theater of Korea. The National Theater of Korea unveiled the new CI and exclusive typeface through its official channels, signaling its intention to apply them across all future promotional materials and digital touchpoints. For this renewal, Studio Shinshin was responsible for the CI design, while Yangjangjeom handled the exclusive typeface design. The two teams fine-tuned the geometric details of the previously text-based symbol to the point where they were barely noticeable, then systematized the results to create a grid. Subsequently, this [… ]