Kellogg's has unveiled a new brand identity. The "Seed Your Day" slogan conveys the message that Kellogg's respects its customers' morning routines and helps them start the day on their own terms. Kellogg's recently collaborated with Leo Burnett on the creative campaign "See You in the Morning," which featured Cornelius roaming the city. The new visual identity draws significant inspiration from the rounded wordmark from 2011. The iconic apostrophe has been used in various […]
Life 4 Cuts has undergone a rebrand. This change is intended to strengthen its brand identity as it expands globally and provide a consistent brand experience both online and offline. While Life 4 Cuts previously targeted women in their teens and twenties, this rebranding aims to transform the brand into one that can be enjoyed by everyone, regardless of age or nationality. The logo has been redesigned with a thin, unadorned hairline font. The original "Four" has been shortened to the number "4." The brand symbol symbolizes the movement of a camera shutter and aperture, representing photography. This […]
This is the branding for the Dallas Trinity, the first women's soccer team in Dallas, Texas. We collaborated with Dallas-based design studio ModestWorks. The team's name comes from the Trinity River, which runs from northwest to southeast. The river has served as a bridge since the city was founded in 1841, and its quiet strength reflects the pragmatic and pioneering spirit of Dallas residents. The iconic red neon Pegasus has been atop the Magnolia Oil Building in downtown Dallas since the 1930s. […]
Hyundai Card has launched a new performance culture brand, 'Loved by Hyundai Card'. 'Loved by Hyundai Card' is a differentiated performance culture brand that selects performances that cover various genres and areas with Hyundai Card's unique insight and provides 'pre-sale privileges' to Hyundai Card members. 'Loved by Hyundai Card' provides pre-sales for Hyundai Card members before general ticket sales. Hyundai Card members can now enjoy the pre-sale benefits that were previously only available to artist fan clubs in the performance industry […]
The Democratic Party of the United States has unveiled a new logo. This isn't a full-scale logo change, but rather a change to their social media profile pictures. The Democratic Party has used a bold, circled "D" symbol since 2010, and it remains in use today. The new social media profile pictures feature a donkey, the party's symbolic animal. The background color is the party's signature blue, and the donkey's tail and face are simplified. The new logo has generated a heated response since being uploaded to social media. "The Republican Party […]
Apple has unveiled customized Apple logos featuring the logos of each Major League Soccer (MLS) team to celebrate its 30th anniversary. Emeka Opodile, Apple's Head of Global Sports Marketing, said, "We were looking for creative ways to commemorate this special season of MLS," adding, "We came up with these custom logos that capture the identity of each team." The new logo designs reflect each team's colors and symbolism. For example, Inter Miami CF's logo features a pink star and a zebra […]
Soomgo, a professional connection platform, has rebranded after 10 years. Operated by Brave Mobile, Soomgo will implement a new logo, brand colors, and slogan on its website and mobile app starting March 6, 2025. The new brand slogan, "Life Skills for a Better Everyday Life," reflects Soomgo's commitment to going beyond simply matching experts and helping customers realize their desired lives. Through this rebrand, Soomgo aims to move beyond its traditional problem-solving-focused service and […]
The UK's public broadcaster Channel 5 has rebranded and relaunched under the name '5'. This is a strategy to integrate cable broadcasting and streaming services. The broadcaster has combined the existing Channel 5 and streaming service My5 into a single brand, introducing a single name, '5'. The logo design, which emphasizes the number 5, has also been changed. This brand refresh was carried out in collaboration with creative agency Pablo. The advertising campaign 'It's all on 5' is a variety of […]
abc has collaborated with Studiook, based in New York and Dublin, to refine its logo. Since its inception 60 years ago, the abc logo has become one of the world’s most recognizable brands. Over the years, it has evolved into a variety of surface expressions to suit the needs of the times, but the need to address the consistency issues and technical limitations of the logo has grown. These two considerations – the need to maintain the asset and improve functionality – have led to the original 1962 design by Paul Rand […]
Korean Air has unveiled a new brand identity (BI), its first in 41 years since the Taegeuk mark in 1984. The rebranding was done in collaboration with New York-based Lippincott, which has been creating branding since 1943, and with Dalton Mak, which has been creating fonts since 1991. The Taegeuk pattern is at the heart of the new brand design. While maintaining the overall framework of the Taegeuk, inspired by the Korean national flag, the movement of the ribbon in "Sangmo Nori" (a traditional Korean folk game) is reflected. The font used in the logo is expressed in a similarly expressive curve, with open connections and […]
Volvo has released a new commercial for the Saudi Arabian market, titled "Come Back Stronger." The ad, which doesn't feature a single car, was created entirely using AI technology. Lion Creative, a Dubai-based advertising agency, created the ad for Volvo's Europe, Middle East, and Africa (EMEA) region. The ad, in collaboration with Electromin, Volvo's distributor in Saudi Arabia, produced the images using MidJourney and the video using Runway. The script was drafted by humans, but ChatGPT […]
Pepsi recently released a video of its "Undercover Cups" campaign, in which it raided major burger chains in the United States and replaced customers' drinks with its own products. Pepsi visited McDonald's, Burger King, and Wendy's, taking customers' Coke orders and replacing them with Pepsi. These brands are all official partners with Coca-Cola. The campaign aired on YouTube, Instagram, Facebook, X, and TikTok. Pepsi used this campaign to […]
