TOWAY AIRLINES is changing its name to TRINITY AIRWAYS and embarking on a major rebranding. It marks a new step forward for the group as an integrated brand that goes beyond aviation to encompass hospitality and travel.
The new name, Trinity Airlines, signals the strategic union between T.W.A. and Daemyung Sono Group, and the company's plan to provide customers with a seamless travel experience. Trinity is derived from the Latin word 'Trinitas', which means 'three coming together to form a whole'. It reflects the brand's philosophy of bringing together three core elements - aviation, accommodation and travel - to deliver richer value to customers.
The name change is interpreted as the first step towards the group's integrated services. Strategic collaborations combining airline routes and hospitality infrastructure will be in full swing, leading to the launch of differentiated package deals spanning Asia, Europe and the Americas. Customers will be offered a seamless experience from the start to the end of their journey and benefits will be enhanced through common loyalty programs and more.
Trinity Airlines will be undergoing a phased rebranding effort starting in the first half of next year, which will include a brand identity refresh and fleet livery replacement.
