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Hancom collaborated with design studio SCHEME to create The HANCOM's brand identity.
Hancom developed HWP and created a Hangul document program, establishing the domestic electronic document environment from the early 90s to the present. Hancom launched The HANCOM to move from B2B to B2C and become a user-friendly company.
'ㅎ', which can be seen as symbolizing Hangul, was used as a graphic motif and symbol. To convey a futuristic impression, symbols were expressed in 3D or used as components of the layout.
The Korean font was Sandoll Gothic Neo, and the English font was Caliber. We also created an icon with a similar impression to that of the English font.
We developed a strategy to emphasize Hancom's various services that are remembered only as 'documents'. Hancom provides Docs, which can perform functions such as word, spreadsheet, and presentation, Taja for Korean keyboard typing, Sign for electronic signatures, and Town, the Metas online office service.
SCHEME established a strategy to emphasize Hancom's various services that are remembered only as 'documents'. HANCOM, the brand's parent company, has developed a design system in the form of a trademark that can convey that various services are Hancom's services while expressing them in a neutral form.
Hancom is remembered for its fearful incompatible files. It appears that new changes are being made to remove the existing negative impression. However, because the identities and services of existing companies are heterogeneous, it does not seem easy to unite them.
The company and services have been expressed through a unique brand strategy, and future steps seem important. I think I will have a positive impression of the overall platform only when I gain experience with services that maximize my productivity.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
