Menu
The last month of the year has already arrived. As the year comes to a close, it has become a season of giving and receiving gifts with gratitude towards each other. Several global companies have prepared campaigns full of their individuality.
Among them, we have collected campaigns from global big tech companies that contain clearly noticeable stories and mise-en-scène videos. Apple has included stories created with its unique warm sensibility. Samsung included a light-hearted joke-like video that revealed its products. Microsoft has introduced new experiences with technology that were never experienced before.
Apple tells a warm story suitable for the end of the year. The story of coming closer and closer to understanding the hidden weakness of a vicious co-worker who seems like we will never be able to understand is touching. This video is suitable for the end of the year, conveying the 'fuzzy feeling' of understanding each other through small moments. The characters and typography, which seem to be made of wool felt, are attractive.
It also became natural for creators to create creative works using Apple products. A drama unfolds with a beautiful and cute hand-made character as the main character, along with live-action footage. The actual video was also shot in stop motion with an iPhone 15 Pro Max and edited with a MacBook Air. In an age where images and videos can be easily created with AI, it is unique to Apple to tell stories in the exact opposite way. After all, there are people at the center.
Samsung introduces its useful products tailored to gift keywords. In the setting of an old-fashioned green hotel, the manager introduces one by one good gifts to give at the end of the year. We recommend giving a Samsung product as a gift that is often given during the holidays. They recommend giving an 8K TV as a gift rather than a 24K one, or earbuds are better than earrings.
The mise-en-scène is unique in that it minimizes the red color in the color scheme symbolizing Christmas and emphasizes Samsung's blue color. When the product is visible, the background or surrounding color is set to Samsung's blue. Samsung logos used in the past are also hidden here and there.
Microsoft gave people beautiful postcards based on their holiday stories. The interviewer took a seat on the street. The interviewer sits down and tells an anecdote or keyword that comes to mind when thinking about the holidays. Interviewers type keywords into Microsoft's laptop and present beautiful postcards matching people's stories on the spot.
It's cool to embody the abstract words that come to mind into concrete impressions. It's great that it simply emphasizes 'human experience' rather than only introducing outstanding technology. The simple format of the interview is more relatable than the great directing.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
