MadeForMed has rebranded.
MadeForMed is a medical communications service co-founded by Julien Pourcel, a physician, with a colleague in 2014. We are building a community with 20 colleagues based in France. We aim to modernize family medicine by caring for patients in the closest location. At a time when the number of doctors is shrinking and health is becoming a consumer good, MadeForMed aims to bring the relationship between doctors and patients closer.
In this rebranding, the service's goals are clearly revealed in a unique form through a variety of visual identities.
MadeForMed reduces the challenges patients and doctors face when communicating in real time, either in person or over the phone.
First, we provide a simple website domain to help people find it on Google when they search for it. Appointments can be scheduled using the phone and the Internet and patients do not have to wait for the phone to be connected. If necessary, record the patient's voice message. Instead of calling, the doctor sends appropriate answers and various information the patient needs to know via text.
Expressing the presence of ‘people’ feels most important in expressing the connection and trust between doctors and patients. From that perspective, you can tell at a glance that the doctor's unique scrawling style, called “spidery writing” or “chicken scratch,” is truly ‘written by a doctor.’
Because it is a service for doctors, it is easy to empathize with in the medical community, but it is also a wonderful branding that leaves a fresh and unique imprint on patients. It goes beyond simply resolving health problems that I have discovered, and allows me to see my life from a different perspective and make me feel like a person I can communicate with.
In a similar way, it is surprising to see a completely new creative approach to a situation where there are many rebrands of geometric balance. It's even thrilling that the context of the story runs throughout and the message and visual identity are expressed consistently.
