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Good Notes, an essential iPad app, has been rebranded in collaboration with wearemotto.
We rebranded Goodnotes and launched Goodnotes 6 with the vision of revolutionizing the way people learn, write, and record. It will transition from a simple memo app to digital paper and has expressed its ambition to pioneer generative AI.
We designed a visual identity filled with joy while maintaining the turquoise color of the existing Good Note. Smiling doodles designed by Jonathan Mak were applied throughout typography, illustration, and motion.
The brand embodies the feeling of naturally scribbling on paper. The letters are staggered and the thick curves travel freely throughout the frame. The graphics that express the impression of the brand convey the impression of a free sketch rather than a stuffy document. It is also noticeable that IDEAS was intentionally replaced with a line break.
It provides a variety of functions based on generative AI functions. Transforms handwritten content into a clean layout. Not only does it correct incorrect words, but it also corrects your entire grammar. It also helps change the tone of your sentences. You can solve math problems or ask questions directly from your notes.
Good Notes, an app that records history and tradition, has created a branding that captures its identity to date and a vision for the future. An amazing technology came along and caught people's attention, and it was time to take it to the next level. I think Good Note has done a good job of explaining, in its own way, the attractive experiences and values that move people's hearts when they focus on people rather than technology. However, the Korean language function is still lacking.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
