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Could this be the year of beverage brands? Pepsi and Coca-Cola are competing to release rebrands. Numerous beverages have been rebranded, including Fanta, 7Up, Minute Maid, and Pepsi. This time Mirinda collaborated with creative agency Buck and design agency Bulletproof creative duo Estudio Santa Rita.
This rebranding is aimed at the future leaders, Generation Z. Centered on #NoFlavourLikeYourFlavour, we focus on protecting our individuality while respecting diversity.
The corners of the logo have been sharpened and the green color has been lightened. We have prepared a palette that boldly expresses the taste of each country in fluorescent colors.
Contrary to the usual way of describing a soft drink, Mirinda distinctively emphasized the word 'M'. The 'M' is emphasized in various ways at online and offline points of contact such as typography and motion, and it is called 'M-Pact'. It is said that the brand will be applied from Vietnam and will be expanded to the whole world starting from Southeast Asia.
Many beverage brands are branded, but I think that each of them has their own style. Especially this time, Miranda seems to be working on a strategy that emphasizes the simple symbol of M. There are many rebrandings of Y2K-style fluorescent colors targeting Generation Z or dull colors from the paint era. How will these numerous brands be remembered in our minds?
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
