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Hyundai Happiness Sans is the exclusive typeface for Hyundai Department Store. It was created to share the value of happiness in everyday life with the world, and anyone can use it for free.
It is a nice typeface, befitting a modern department store that is sincere in its design. The playful and cheerful form gives a light accent when reading the letters, giving a feeling of humming. The modern gray and bright color palette are exquisitely matched. When expressing happiness, the shape can be simplified, but it is wonderful that it contains a happy impression while preserving the modern brand image. I think it is an outstanding result that only a company that clearly knows how it wants to be remembered by customers.
The topknot that stretches upwards as if written by hand gives off a light feeling. Title, bold, regular, and variable fonts support multiple weights and widths to give the same impression in any environment.
You can try writing fonts right away with Write Card on the website. You can write a short card consisting of a title and body against the background of six attractive illustrations. Personally, I like the color of the golf course illustration.
Happiness Sans was produced by Angraphics. It is said that starting from the Latin lo-ol Type Foundry, the early grotesque style was reinterpreted and connected to the curvilinear aesthetics of Hangeul. The stunning visual graphics were created by Seoul-based artist and designer Son Ah-yong.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
