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Creative Director Daniel Lee has unveiled Burberry's first campaign, 'an ode to everything British'. Various British celebrities wearing Burberry took to Instagram to take photos of London landmarks.
In 2018, Ricardo Tisci collaborated with Peter Saville to announce a minimal brand, but Daniel Lee thought it important to emphasize the British heritage of Burberry again. Established 1956 was emphasized instead of London, England, which appeared in the original logo. Traditional lettering was expressed in a thin and elegant typeface, and the classic 1901 'Equestrain Knight Design' emblem was revived. It is expressed in white and dark blue illustrations and contains 'Prorsum', which means 'forward' in Latin.
I think it's the beginning of a new change in the boring fashion world's brand identity design, which has been changing to a similar shape. That's how Burberry becomes a symbol of England again.
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