UX Studio Seoul: Hyundai Motor's Mobility Future Lab

We collaborated with Studio.dd as the brand identity of Hyundai Motor Company UX STUDIO Seoul.

The 'Product UX Office', which designs the mobility experience of Hyundai Motor Company, has been renamed the 'Holistic User Experience Group (HUX Group)'. UX STUDIO is an offline platform operated by HUX Group, and is an exchange space that presents a vision for future mobility based on research results and materializes goals and possibilities.

It is a dedicated space for UX research to investigate and reflect user experience throughout the entire process from concept to mass production. A 'study buck' made of wood and an actual 'engineering buck' are exhibited so you can experience how the vehicle is realized.

Hyundai Sans, the exclusive typeface for Hyundai Motor Company, is boldly used. As a space that deals with experiences, we emphasized the 'X' that expresses 'experience' in the name alphabet. The firm yet gentle curves that make up the X remind us of a road. Pixel slanting lines that make up a whole give the impression of an ascending staircase. The image of mobility, digital, and ascension is put into one.

• CD: Minjae Huh
• AD: Junbeom Woo
• Design Strategy: Juhee Park
• Design: Chanhee Jung, Juhee Park
• Motion Graphics: Juyeon Park, Chanhee Jung
• Contents: Miyoung Ahn
• Advisory: Jaeyoung Yun

More and Sources

• http://studio-d-d.com/hyundai-hux-group/

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