For the first time in 15 years, the design of ‘Haechi’, the mascot symbolizing Seoul, has changed. The city of Seoul used the character Wang Beom from 1997 to 2007. In 2009, a new mascot, 'Haechi', was introduced due to its reputation as an imitation of Hodori and low recognition. At the time, it seemed like they chose the word ‘Haechi’ to avoid the company name of the same name, ‘Haitai’. The city of Seoul designed a new character after a survey showed that the recognition of the yellow-colored Haechi, which was depicted based on the Haechi statues left throughout Seoul, was low. ‘Haechi’ is the correct etymology of Haitai […] ]
To celebrate its 50th anniversary, Switchboard has rebranded in collaboration with London-based design studio Nice And Serious. Switchboard is a British brand founded in 1974 and renowned for its telephone helpline for the LGBTQIA+ community. He has been involved in various charitable activities. “We gathered as many perspectives as possible, including voices from LGBTQIA+ members and volunteers, to ensure a broad sense of community while staying true to the Switchboard experience,” said Harriet Kindleysides, Senior Strategist at Nice and Serious. […] ]
Uber collaborated with global creative agency jkr to design a new brand architecture. To move beyond "delivery" to become a brand representing "mobility," Uber needed a visual identity that could be used more broadly and flexibly. jkr added Uber's mobility brand, which aims to expand into AI-powered food delivery and freight transportation, to the black-and-white logo designed with Wolff Olins in 2018. Tosh Hall, jkr's Chief Creative Officer, explained, "We're changing the logo […]
Pentagram, the global design agency that designed the beautiful typeface for the movie 'Wonka', has shared a detailed design portfolio. Pentagram created the wordmark and exclusive typeface for 'Wonka'. 'Wonka' is a prequel to Roald Dahl's fairy tale 'Charlie and the Chocolate Factory' and is a work that deals with the past of the main supporting character, Willy Wonka. Unlike the 2005 film by Tim Burton and Johnny Depp, which was a remake of the legendary children's fantasy musical film 'Willy Wonka and the Chocolate Factory' from 1971, this film is based on an original story […]
Hancom collaborated with design studio SCHEME to create the brand identity of The HANCOM. Hancom developed HWP, a Hangul document program, and established the domestic electronic document environment from the early 90s to the present. Hancom launched The HANCOM to transform from B2B to B2C and become a user-friendly company. The 'ㅎ', which can be seen as a symbol of Hangul, was used as a graphic motif and symbol. In order to convey a futuristic impression, the symbol was expressed in 3D or as a component of the layout […]
Herman Miller has teamed up with Brooklyn design agency Order for a rebrand, a year after the brand celebrated its 100th anniversary. “What we needed was a complete design system that would allow for the evolution of the brand and for it to work seamlessly from the phone screen to the physical space and the world,” says Kelsey Keith, the brand’s creative director. The typography has shifted from FF Meta by Eric Spiekermann to Söhne by Klim Type Foundry, a fusion of Akzidenz-Grotesk and Helvetica, a 1960s […]
Monthly Design has rebranded for 2024. We collaborated with Everyday Practice, which has worked with Monthly Design on various projects such as the 'Seoul Design Festival'. The impressive wordmark was created in collaboration with designer Yang Hee-jae of font design studio Yangjangjeom, who created the fonts of Ilmin Museum of Art, GQ, and People Fund. In consideration of the leap to a global medium, we changed the existing Hangul wordmark from 'Design' to 'Design'. Based on a traditional modernist font, we expressed a futuristic impression with g and n. Introducing the design […]
On January 1, 2024, Mickey Mouse and Minnie Mouse will now be available for free. For the first time in nearly 100 years, Mickey Mouse is a freely available public work. Public domain refers to a work for which the copyright has expired or the copyright holder has given up the copyright, and anyone can use the work without the permission of the copyright holder. However, not all Mickey Mouse designs are available. Built in 1928, the ‘Steamboat […] ]
Toss has released a graphic creation tool called Tosst that uses AI for internal use. Toss, famous for its beautiful and functional 3D images, has created a tool that uses AI to draw illustrations that fit the tone and manner of the company. Toss graphic designers create countless images, from flat illustrations to 3D illustrations. There are over 100 team members working together, but only 5 designers create graphics. This is one of the situations you face when creating graphic designs. When the image […]
The popular game franchise Call of Duty has been rebranded in collaboration with design studio Koto. Since its debut in 2003, Call of Duty has become a quintessential PC shooter franchise. Activision has become a global entertainment company, selling over 425 million titles worldwide, thanks to the continued success of titles like Modern Warfare and Black Ops. […]
Korea Livestock Data has rebranded. Korea Livestock Data is a company that provides services to manage the health of livestock and supply healthy livestock products. It manages farms using AI and monitors and detects health abnormalities based on the characteristics of each livestock species based on information collected through CCTV. It operates ‘Farms Plan’, a service for managing farms, and ‘Farms Plan Market’, which sells healthy livestock products. It is expanding its influence across the livestock industry and expanding its business overseas, delivering a new impression […]
Adobe has released a new design system, Spectrum 2. Spectrum is the foundation of more than 100 apps and web experiences provided by Adobe. Spectrum is a design system that Adobe released about 10 years ago. Back in 2013, Material Design had not yet appeared. It was a time when the focus was on replicating real-world experiences and implementing them in digital environments. There weren't many services that applied consistent standards for services. Adobe Design […]
