Trivago has rebranded. We collaborated with Design Studio, a global agency that worked on the rebranding of Eurostar and Airbnb. Trivago is a German metasearch engine that compares prices for hotels, hostels, and other accommodations. It compares rates for over 2.5 million hotels worldwide, based on over 250 hotel booking sites. As competition in accommodation booking services intensifies, we designed a new visual identity to stand out in customers’ minds. With the slogan “Search savvy. Feel super.” at the center, […]
McDonald's has opened a chain called CosMac's, a brand that provides coffee and beverages. CosMac is McDonald's second brand, a drive-through store that sells drinks and snacks that are good to eat in the afternoon. It launched a second brand with a new impression in order to break away from the 'burger' that is engraved in customers' minds and target a new market. Many media outlets interpret it as a challenge to Starbucks and Dunkin. Unlike McDonald's McCafe, which has a strong brand identity, CosMac has a retro wordmark and color […]
Reddit has rebranded in collaboration with Pentagram. Reddit is a massive social news community that was founded in 2005 and is based in San Francisco, USA, with 430 million monthly users and a corporate value of $10 billion (as of 2021). Reddit covers a variety of topics, befitting its Dive into anything slogan. Short articles and images are displayed in a feed format. You can vote on posts, so popular content is exposed at the top. Small topics are called subreddits […]
The last month of the year has arrived. It's the season of exchanging gifts as we wrap up the year and express our gratitude for one another. Several global companies have prepared campaigns brimming with their own unique personalities. We've gathered campaigns from global tech giants, each with a distinct story and visual aesthetic. Apple has created a story with its signature warmth. Samsung has created a lighthearted, humorous video showcasing its products.
To celebrate its 10th anniversary, Bristol-based music festival Simple Things collaborated with art director Alifie Allen to redesign its visual identity. The collaboration included Greedy Goons (motion), Ben Dosage, and Adnrew Cunningham (3D). Alfie said the previous brand conveyed beautiful moments, but felt it had expanded too far and lost its sense of structure. He wanted the festival to be recognizable each year while still allowing for free expression.
Lotus Biscoff has redesigned its logo. Lotus Biscoff is famous for its light biscuits that are eaten at home. It originated in Belgium in 1932 when Jan Boone Sr. created a caramelized biscuit using natural ingredients. In Korea, it is widely known as a coffee cookie. The name Biscoff is a combination of Biscuit and Coffee. Frances Booth, manager of Lotus Bakery, noticed that customers called the ‘little red biscuit’ Biscoff. In line with the brand’s expansion strategy, Lotus […]
Wanted has unveiled its brand-exclusive font, Wanted Sans. Created in collaboration with Gil Hyung-jin, Kang Han-bin, and Kim Dong-hwi of the Wanted Lab design team, it embodies the Wanted spirit of "all possibilities for working people." This sans-serif font embodies the geometric shapes characteristic of the new Wanted logo while also incorporating a human voice. It's an open-source font suitable for use in titles and body text. Designer's perspective: Wanted Sans embodies the diverse possibilities of working people, embodying the essence of "all possibilities for working people." […]
Deezer has rebranded in partnership with Koto. Deezer is a music streaming service founded in Paris in 2007. It operates in over 180 countries and has around 10 million paid subscribers. Working with global design studio Koto, the rebrand was designed to create a stronger presence and a stronger sense of belonging. 'Over the past two years, Deezer has transformed and this is a significant milestone, introducing a new identity and logo, while also repositioning our product as a platform for people to enjoy experiences that were previously impossible […]
Samyang has rebranded. Samyang created Korea's first ramen, 'Samyang Ramyun', and pioneered foods such as cup ramen and scoopable yogurt. The representative brand, ‘Fildak Bokkeum Ramen’, is so famous that people all over the world know it. In collaboration with global design agency Pentagram, the group name of Samyang Food Group and the CI of its holding company, Samyang Naturals, were changed to ‘Samyang Round Square.’ This is a strategy to strengthen our identity as a company pioneering the field that combines food and science. It contains 60 years of heritage and a vision for moving forward for the next 100 years. 👁️ Designer’s Eye Past […] ]
Tokyo Dome City has been rebranded. Studio &Form and typeface designer Toshi Omagari worked together to transform the visual identity for 2023-2024. Tokyo Dome City, previously called Big Egg City before January 1, 2000, is an entertainment complex in Tokyo that gathers various facilities such as Tokyo Dome, an amusement park, spas, hotels, and theaters. The original design was expressed in a way that can go back and forth between analog and digital. So that it can be recognized as a single system in any environment […] ]
Joonggonara has been rebranded. Joonggonara is an online used goods trading community that started on Naver Cafe and is a platform used by nearly 20 million people. Since its opening in December 2003, it has ranked first in the number of Naver Cafe members and has consistently maintained its ranking ever since. We shared in detail how we changed the brand identity of Jungjoongara, which has maintained its original form for 20 years. Part 1 summarizes the brand direction pursued by Joonggonara and how to express the brand […] ]
Onstage is ending its 13-year journey. Onstage is an indie music platform operated by Naver Cultural Foundation. Under the theme of discovering hidden music, it has shared live videos every week since November 2010. In line with the motto, ‘Hidden music meets the world,’ it has introduced various music. From Baek Yerin and Beenzino to Dear Cloud, Nell, Glen Check, Lee Seung-yeol, Jo Deok-hwan, Park Sung-yeon, and Leenalchi, it has spread good music across time and genre. On November 16, it will introduce its last music and end its operation. […]
