GoodNotes, the essential iPad app, has rebranded in collaboration with wearemotto. GoodNotes has rebranded and released Goodnotes 6, with a vision to transform the way people learn, write, and record. It will transition from a simple note-taking app to digital paper and pioneer generative AI. 👁️ Designer's Eye We designed a visual identity that is filled with fun while maintaining the classic teal of GoodNotes. Jonathan Mak's smiling doodles are used throughout the typography, illustrations, and motion. Paper […]
29CM, together with CFC, designed the brand identity of '29CM Seongsu', the first offline showroom. 29CM has created a two-story showroom in Seongsu to reinforce its brand identity as a guide for better choices. The 1st floor is a showroom and exhibition hall, and the 2nd floor is a multi-purpose space for each season. Called 'Lee Sung-soo', this space curates seasonal items like a magazine. Ha Tae-hee, senior manager of the 29CM branding team, said, “It is a space where people with their own tastes gather and infinite possibilities […] ]
The Premier League teamed up with brand agency Nomad to refine the iconic logo. The lion head design introduced with the rebranding of DesignStudio for the 2016/17 season has been kept and refined. Nomad's new brand design aims to recreate the match-day experience on the pitch, on the screen and on the air. All elements of the brand have been drastically simplified and clearly refined to create an impact. […] ]
The brand of Seoul, which had many twists and turns, was selected as “Seoul, My Soul”. On the 16th, the Seoul Metropolitan Government announced Seoul's new city brand, 'Seoul, My Soul' (When hearts come together, it becomes Seoul). About 850,000 citizens participated in slogans, design preferences, and design contests. 1st and 2nd preference was investigated, and opinions were received in detail while categorizing both Koreans and foreigners. However, there were many opinions that it was not properly voted due to suspicion of plagiarism and quality issues. 👁️ Designer's […] ]
Hyde Park Picture House has been rebranded by Leeds-based design studio Rabbithole. Designed by architects Thomas Winn & Sons in 1906, it became a cinema in 1913. It is the oldest cinema in the UK, still using analogue projectors and gas lighting. It retains features from its early days, such as its ornate balconies and outside ticket booth. It reopened in 2016 after a restoration. 👁️ Designer’s Eye The distinctive logo is a reference to the early 20th-century Cineccanica […]
For cat food brand Maowoo, DXD Studio designed the brand experience. DXD Studio is a design studio based in Shenzhen, China. DXD partner Zhou Shengdian revealed that the goal was to combine a unique identity that could communicate with the younger generation of cat owners, with 'lifestyle aesthetics' and 'reliable scientific food'. “Intuitively, it looks more appetizing, takes the packaging design to the next level, and inside […] ]
My Real Trip has been rebranded. Established in 2012, My Real Trip is Korea's leading online travel platform that helps people travel abroad. We started with guided tours and expanded to attraction tickets, air tickets, lodging, travel insurance, and car rentals, providing everything about travel. This time My Real Trip changed its symbol and word mark. The changed logo has been applied to the entire app and web service. It has changed from a logo with a diagonal line penetrating the wordmark to a handwritten wordmark. The symbol changed from M to My. […] ]
The movie 'Barbie' based on Mattel's toy Barbie has been released. It is a story that unfolds as 'Barbie', who lived in 'Bobby Land', where she can become anything she wants, goes on a journey with 'Ken' to discover and solve the crack in the portal that led to the real world. Directed by Greta Gerwig, who created 'Francis Ha'. It was the highest opening score ever. It is said to have earned $337 million (about 430 billion won) at the worldwide box office in its first weekend. […] ]
Naver renewed the icons of 189 services. It took 468 days. How did you achieve the difficult mission of maintaining your identity while being trendy? The code name 'Duck Up Match', which claims to be a professional 'duck' branding, shared the detailed process. 👁️ Designer's Eyes You can read graphic trends just by looking at the changing icons of Intellectuals, Naver's representative service. The green color that symbolizes NAVER has also changed subtly. It is said that there was a consensus that the icon should be changed according to the trend from 2021. Representing a service […] ]
Bluebird goes and X comes. Twitter's name and symbol became X. On the 23rd, Elon Musk announced to internal employees that he would change Twitter's logo and name, and it was immediately applied to the service. x.com redirects to twitter.com. 👁️ Designer's eyes Musk said he wanted to turn Twitter into 'X, the app for everything', and the post was x's. We're changing everything from the ground up, aiming for a new kind of social media platform. Twitter CEO Linda Yaccarino […] ]
New Jeans has released several music videos for their second EP, 'Get Up', in preparation for their summer comeback. The music and videos are so well-made that each one seems like a title track. We took a look at the aesthetic elements of various music videos, including 'New Jeans' and 'Cool with you', from a design perspective. 👁️ Designer's Eye New Jeans 'New Jeans', which uses the same name as the group, attracted attention by collaborating with Cartoon Network's <Powerpuff Girls>. The members' […]
