Herman Miller has teamed up with Brooklyn design agency Order for a rebrand, a year after the brand celebrated its 100th anniversary. “What we needed was a complete design system that would allow for the evolution of the brand and for it to work seamlessly from the phone screen to the physical space and the world,” says Kelsey Keith, the brand’s creative director. The typography has shifted from FF Meta by Eric Spiekermann to Söhne by Klim Type Foundry, a fusion of Akzidenz-Grotesk and Helvetica, a 1960s […]
Monthly Design has rebranded for 2024. We collaborated with Everyday Practice, which has worked with Monthly Design on various projects such as the 'Seoul Design Festival'. The impressive wordmark was created in collaboration with designer Yang Hee-jae of font design studio Yangjangjeom, who created the fonts of Ilmin Museum of Art, GQ, and People Fund. In consideration of the leap to a global medium, we changed the existing Hangul wordmark from 'Design' to 'Design'. Based on a traditional modernist font, we expressed a futuristic impression with g and n. Introducing the design […]
On January 1, 2024, Mickey Mouse and Minnie Mouse will now be available for free. For the first time in nearly 100 years, Mickey Mouse is a freely available public work. Public domain refers to a work for which the copyright has expired or the copyright holder has given up the copyright, and anyone can use the work without the permission of the copyright holder. However, not all Mickey Mouse designs are available. Built in 1928, the ‘Steamboat […] ]
Toss has released a graphic creation tool called Tosst that uses AI for internal use. Toss, famous for its beautiful and functional 3D images, has created a tool that uses AI to draw illustrations that fit the tone and manner of the company. Toss graphic designers create countless images, from flat illustrations to 3D illustrations. There are over 100 team members working together, but only 5 designers create graphics. This is one of the situations you face when creating graphic designs. When the image […]
The popular game franchise Call of Duty has been rebranded in collaboration with design studio Koto. Since its debut in 2003, Call of Duty has become a quintessential PC shooter franchise. Activision has become a global entertainment company, selling over 425 million titles worldwide, thanks to the continued success of titles like Modern Warfare and Black Ops. […]
Korea Livestock Data has rebranded. Korea Livestock Data is a company that provides services to manage the health of livestock and supply healthy livestock products. It manages farms using AI and monitors and detects health abnormalities based on the characteristics of each livestock species based on information collected through CCTV. It operates ‘Farms Plan’, a service for managing farms, and ‘Farms Plan Market’, which sells healthy livestock products. It is expanding its influence across the livestock industry and expanding its business overseas, delivering a new impression […]
Adobe has released a new design system, Spectrum 2. Spectrum is the foundation of more than 100 apps and web experiences provided by Adobe. Spectrum is a design system that Adobe released about 10 years ago. Back in 2013, Material Design had not yet appeared. It was a time when the focus was on replicating real-world experiences and implementing them in digital environments. There weren't many services that applied consistent standards for services. Adobe Design […]
Trivago has rebranded. We collaborated with Design Studio, a global agency that worked on the rebranding of Eurostar and Airbnb. Trivago is a German metasearch engine that compares prices for hotels, hostels, and other accommodations. It compares rates for over 2.5 million hotels worldwide, based on over 250 hotel booking sites. As competition in accommodation booking services intensifies, we designed a new visual identity to stand out in customers’ minds. With the slogan “Search savvy. Feel super.” at the center, […]
McDonald's has opened a chain called CosMac's, a brand that provides coffee and beverages. CosMac is McDonald's second brand, a drive-through store that sells drinks and snacks that are good to eat in the afternoon. It launched a second brand with a new impression in order to break away from the 'burger' that is engraved in customers' minds and target a new market. Many media outlets interpret it as a challenge to Starbucks and Dunkin. Unlike McDonald's McCafe, which has a strong brand identity, CosMac has a retro wordmark and color […]
Reddit has rebranded in collaboration with Pentagram. Reddit is a massive social news community that was founded in 2005 and is based in San Francisco, USA, with 430 million monthly users and a corporate value of $10 billion (as of 2021). Reddit covers a variety of topics, befitting its Dive into anything slogan. Short articles and images are displayed in a feed format. You can vote on posts, so popular content is exposed at the top. Small topics are called subreddits […]
The last month of the year has arrived. It's the season of exchanging gifts as we wrap up the year and express our gratitude for one another. Several global companies have prepared campaigns brimming with their own unique personalities. We've gathered campaigns from global tech giants, each with a distinct story and visual aesthetic. Apple has created a story with its signature warmth. Samsung has created a lighthearted, humorous video showcasing its products.
To celebrate its 10th anniversary, Bristol-based music festival Simple Things collaborated with art director Alifie Allen to redesign its visual identity. The collaboration included Greedy Goons (motion), Ben Dosage, and Adnrew Cunningham (3D). Alfie said the previous brand conveyed beautiful moments, but felt it had expanded too far and lost its sense of structure. He wanted the festival to be recognizable each year while still allowing for free expression.
