Lyle's new design for Golden Syrup was a big controversy. Golden Syrup has been loved by British people for over 150 years with its surreal illustrations and beautiful Victorian-style decorations. Designed in 1883, the logo holds the Guinness World Record for the longest-standing packaging that has remained unchanged. Founder Lyle was a devout believer and took inspiration from religion to design the packaging. Golden Syrup contains Samson's […] ]
Beauty platform ‘Hwahwae’ has been rebranded. This is a major change 11 years after the service was launched in 2013. Hwahae is a service that solves the problem of not knowing what ingredients were included when purchasing cosmetics. It is a service that has revolutionized the market by making it easy to find cosmetics information that was previously difficult to collect in one place. Bird View, the operator of Hwahae, has unveiled a new brand identity along with the ‘Hwahwa 2.0’ mission to take a leap toward the future. new [… ]
In early February, Finnish lifestyle brand Iittala unveiled its new brand identity at Stockholm Design Week. The logo and collection pay homage to the legacy of architects Alvar and Aino, who designed many of Iittala's iconic products. The new visual identity completely contradicts the original brand impression. Iittala, Finland's leading lifestyle brand, is a company with a 143-year history that started in 1881 in a glass factory in the village of Iittala. Architect Alvar Aalto and […] ]
London has changed its subway map through collaboration with creative studio DNCO. We've branded each line to make it easier to distinguish from the complex subway map and celebrate London's history and culture. The six underground subway lines, which were uniformly marked in orange, were changed to names and colors at each station that reflect the history and culture of the region. The name contains a story about the community that is difficult to understand unless you are a citizen living in Run Run. Celebrating the meaningful history representing each region […] ]
The official mascots for the 2026 Milan-Cortina Winter Olympics and Paralympic Games have been revealed. Among the 1,600 submitted entries, the northern weasels 'Tina' and 'Milo' became the mascots through public voting. The cheerful expression and elongated body are cute. The snow-like sky blue and soft brown look like marshmallow cocoa. The character emblems are familiar, like animation titles. The name ‘Tina’ comes from Cortina and ‘Milo’ comes from Milan. Tina has a creative and down-to-earth personality and enjoys going to concert halls […] ]
Hanssem collaborated with design studio CFC to rebrand for the first time in 32 years. We maintained a visual identity worthy of the name ‘Hanssem,’ which symbolizes endless growth. We combined 'Creative Block', a geometric shape faithful to the basic elements of design, with Hanssem's English name 'HANSSEM'. The simple yet powerful block shape of vertical, horizontal, and diagonal lines was even applied to the word mark. The 'three primary colors', another basic element of design, have become darker and clearer. The ‘H’ and ‘M’ in ‘HANSSEM’ refer to the visual characteristics of the block […] ]
The New York Botanical Garden has collaborated with Wolff Olins for a rebrand. The New York Botanical Garden (NYBG) is a garden in Bronx Park in New York City that was founded in 1891. The rebrand aims to reflect the NYBG’s role as a place to study and protect nature, as well as a place for visitors to learn about and enjoy nature. “We wanted to capture what it is as a place of service to the Bronx community,” explains Jane Boynton, Wolff Olins’ Senior Creative Director. Handcrafted […]
For the first time in 15 years, the design of ‘Haechi’, the mascot symbolizing Seoul, has changed. The city of Seoul used the character Wang Beom from 1997 to 2007. In 2009, a new mascot, 'Haechi', was introduced due to its reputation as an imitation of Hodori and low recognition. At the time, it seemed like they chose the word ‘Haechi’ to avoid the company name of the same name, ‘Haitai’. The city of Seoul designed a new character after a survey showed that the recognition of the yellow-colored Haechi, which was depicted based on the Haechi statues left throughout Seoul, was low. ‘Haechi’ is the correct etymology of Haitai […] ]
To celebrate its 50th anniversary, Switchboard has rebranded in collaboration with London-based design studio Nice And Serious. Switchboard is a British brand founded in 1974 and renowned for its telephone helpline for the LGBTQIA+ community. He has been involved in various charitable activities. “We gathered as many perspectives as possible, including voices from LGBTQIA+ members and volunteers, to ensure a broad sense of community while staying true to the Switchboard experience,” said Harriet Kindleysides, Senior Strategist at Nice and Serious. […] ]
Uber collaborated with global creative agency jkr to design a new brand architecture. To move beyond "delivery" to become a brand representing "mobility," Uber needed a visual identity that could be used more broadly and flexibly. jkr added Uber's mobility brand, which aims to expand into AI-powered food delivery and freight transportation, to the black-and-white logo designed with Wolff Olins in 2018. Tosh Hall, jkr's Chief Creative Officer, explained, "We're changing the logo […]
Pentagram, the global design agency that designed the beautiful typeface for the movie 'Wonka', has shared a detailed design portfolio. Pentagram created the wordmark and exclusive typeface for 'Wonka'. 'Wonka' is a prequel to Roald Dahl's fairy tale 'Charlie and the Chocolate Factory' and is a work that deals with the past of the main supporting character, Willy Wonka. Unlike the 2005 film by Tim Burton and Johnny Depp, which was a remake of the legendary children's fantasy musical film 'Willy Wonka and the Chocolate Factory' from 1971, this film is based on an original story […]
Hancom collaborated with design studio SCHEME to create the brand identity of The HANCOM. Hancom developed HWP, a Hangul document program, and established the domestic electronic document environment from the early 90s to the present. Hancom launched The HANCOM to transform from B2B to B2C and become a user-friendly company. The 'ㅎ', which can be seen as a symbol of Hangul, was used as a graphic motif and symbol. In order to convey a futuristic impression, the symbol was expressed in 3D or as a component of the layout […]
