Fluent 2: Microsoft's New Design Grammar

Microsoft has released Fluent 2. There are significant system and platform level changes, and we offer several kits for designers and developers to use. We provide Fluent 2 web, Fluent 2 iOS, and Fluent iconography, and Android is still in preparation. 👁️ Designer's eye Recently, the colorful artwork that Microsoft maintains consistently stands out. High-brightness gradation and glossy transparency combine to give a futuristic impression. Textured like recycled plastic […] ]

The Thinking Traveler: An impressive rebranding with just words and photos

The Thinking Traveler, a service introducing attractive luxury villas, has rebranded with design studio Without. The rebranding included a variety of touchpoints including strategy, identity, and physical and virtual applications. The Thinking Traveler has been offering villa vacations for 20 years. Over the years, the villa rental business has grown and has seen many competitors. A new luxury branding was needed to provide its own unique value. 👁️ Designer’s Eye ‘Soulful […]

Nickelodeon Rebranding: The Return of Iron Puduck Slime

Nickelodeon has rebranded after 14 years. Nickelodeon is a children's TV channel. This time, it has reinterpreted the Splat logo that has been used since the 1980s. The rebrand will be launched in the UK in July and will be rolled out globally by the end of 2023. Nickelodeon launched the 'Portal to Fun' campaign, which started with the video 'Quartet'. Six different agencies, including Roger and CALLEN, participated in the campaign. Nickelodeon, which has various animations such as SpongeBob, Ninja Turtles, and Baby Shark, is a media […]

Mirinda rebranding: I just misspelled Miranda.

Is this the year of the beverage brand? Pepsi and Coca-Cola are competitively releasing rebrands. Fanta, 7 Up, Minute Maid, Pepsi, and many other drinks have rebranded. This time, Mirinda collaborated with creative agency Buck and design agency Bulletproof creative duo Estudio Santa Rita. This rebrand is aimed at the future leaders, Generation Z. It focuses on respecting diversity while maintaining your own individuality, centered around #NoFlavourLikeYourFlavour. 👁️ The corners of the designer's eye logo have been sharpened and […]

Rebranding 1Password: Reversing the obvious 'security' phrase

1Password One Password has refreshed its corporate logo. It is said that the app icon will remain the same. 1Password is a password management service developed by Agilebits Inc. of Canada. It is used by millions of individuals and hundreds of thousands of businesses around the world. It is especially popular among Apple product users. You can create a 'vault' and store various passwords, credit card information, licenses, and other things in it. 👁️ Designer's Eye In this rebranding, […]

Design Seoul Story: 100 Years of Design Through Interviews

The Seoul Design Foundation has released 'Design Seoul Story: 100 Years of Design through Interview'. A total of 37 series, divided into categories such as spatial environment, product, visual information, craft, service, and design management. Each designer defines who they are in one sentence and introduces their beliefs, daily life, and three of their best works.

Minute Maid Rebranding: Unifying the World Without a Name

Minute Maid, a juice brand with a 77-year history, has unveiled a new brand in collaboration with Jones Knowles Ritche (JKR). Minute Maid, known by various names in over 100 global markets, includes Minute Maid in the US, Cappy in Europe and Africa, and del Valle in Latin America. The launch comes as part of the "Filled with Life" brand campaign, which focuses on feeling good. Grey, VMLY&R, and Landor & Fitch contributed across various areas.

Mixpanel Rebranding: Authentic Messages and Simple Expressions

Mixpanel has rebranded. Mixpanel is a user behavior-based product analytics tool that analyzes how users behave in mobile apps. It provides functions that help with decision-making, such as cohort analysis and flow analysis. Mixpanel believes that analytics is an action to reach the truth and can be applied to everyone. In order to achieve the vision that the world can learn from data, the message is to give everyone the power of event analytics. […]

Pets at Home: A design that conveys a message, not to fill it

Pets at Home, the UK's largest pet care company, partnered with design studio Nomad to rebrand its various services across the group. With a UK presence and a diverse range of pet-related businesses, Pets at Home needed to strengthen its identity by integrating its diverse operations. The team reorganized the group's overall identity, encompassing veterinary practices, foundations, and grooming, all centered around the keyword "Pets." As the project progressed, Nomad Studio's Creative Director Ash Watkins […]

Road to 20 Prelude 2: Cho Yong-pil's timeless album art

King Cho Yong-pil is back with Road to 20 – Prelude 2. He released the mini-album Prelude 1 before releasing his 20th full-length album last year, and this time he released Prelude 2. He collaborated with Berlin-based VR artist 'Chu-su' of Princess Computer to create music videos for the two title tracks, 'Feeling of you' and 'La'. Eye of Design 'Feeling of You' is singer Cho Yong-pil's […]

NOL Card: Meeting between Yanolja and Hyundai Card

Yanolja and Hyundai Card unveiled the 'NOL Card' for travel and leisure. This is a PLCC (Private Label Credit Card), a private label credit card for travel and leisure, that puts the affiliate company's brand on the front of the card and provides benefits specific to the company's services. Earn 10% points that can be used at Yanolja, Interpark, and Triple. […] ]

100 Films 100 Posters: Jeonju International Film Festival’s unique visual experience

The 2023 Jeonju International Film Festival's special exhibition '100 FILMS, 100 POSTERS' has been unveiled. What happened? This exhibition, which was first introduced in 2015, will have 100 graphic designers design posters for 100 films invited to the Jeonju International Film Festival. These posters, which focus solely on interpreting and expressing the essence of the film, are free from the constraints of commercial effects and can only be seen at the Jeonju International Film Festival. It has been hosted by the quarterly GRAPHIC. With participating designers Jeong Mi-jeong, Visualsprom, Jeon Chae-ri, and Hong Ki-woong, […]

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