Boomranng Studio and Nike launch a captivating campaign. Nike's new personalization service was expressed in 20 illustrations. The sound, sight and feel of Mumbai, the hometown of Boomranng Studio's founders. A sweet middle ground between tradition and modernity. Instead of depicting Mumbai's present day, it portrayed Mumbai in a parallel world. The retro futurism style expresses a new world where tradition and technology are combined. An optimistic future is intensely captured in a maximalism style.
