Katholino, a flexible network of kindergartens

This is a new branding system developed by German design studio EIGA for the religious kindergarten network "Katholino." It's based on the philosophy of "helping each child express their individuality within a single framework." The core of the system is the logo motif of four hearts arranged in a cross shape, which simultaneously embodies emotional meaning and religious symbolism. EIGA developed over 500 logo variations based on this motif, each […]

Baky, Sandol Cloud's global brand

Mobile font platform "Sandol Cloud" is launching anew as "Bakey." Sandol, a content creator platform company, announced on the 26th that it will rebrand Sandol Cloud to "Bakey" and begin its global expansion, starting with the Asian market. This rebranding is interpreted as a strategic move to address the rapidly expanding use of entertainment fonts in mobile environments and to expand into the global market. The new name "Bakey" is inspired by a bakery brimming with desserts, embodying the unique flavors of […]

OpenAI Launches 'Pulse', Sending Personalized Morning Briefings

OpenAI has introduced a new feature, "Pulse," to its chatbot, ChatGPT. This feature generates personalized reports while users sleep, helping them wake up with the latest news at a glance. Pulse provides five to ten card-style briefs per day and is part of a strategy to position ChatGPT as a service they'll want to check first thing every day, similar to news apps or social media. Pulse marks the beginning of OpenAI's recent shift toward "asynchronous AI assistants." […]

Handover, making the stiff handover cute

Handover has always been a burdensome task for employees. Documents hastily drafted just before leaving a company often become unfriendly and confusing for new hires. Handover, a startup that has reimagined this chronic problem with AI technology, is gaining attention. The brand design was done in collaboration with Made Together. Handover presents a vision to reimagine handover as a single experience. Instead of monotonous text documents, it combines video, integration with business tools, and AI summaries to create a rich and interactive experience. […]

DJI OSMO NANO: The ultra-compact camera that starts shooting with a nod

DJI, a leader in the drone and action camera markets, has unveiled its new ultra-compact camera, the Osmo Nano. Weighing just 52 grams, it's so light and compact you might almost forget it's there. Yet, this compact device packs the same high-performance sensor and features as DJI's flagship models. Equipped with a 1/1.3-inch 4K image sensor, the Osmo Nano can capture up to 4K 120fps slow-motion video. With a dynamic range of up to 13.5 stops, […]

Suzuki Unveils New Emblem for First Time in 22 Years

Suzuki Motor Company has announced a shift in its brand identity by renewing its product emblem for the first time in 22 years. The new emblem, featuring a flat, high-gloss silver paint, replaces the previous three-dimensional, chrome-plated logo, presenting a new brand image suited to the digital age. This change visually embodies Suzuki's newly established corporate slogan, "By Your Side." The company has long emphasized customer-centric values, and the new emblem […]

Mirage, a brand design for a rippling, dreamlike AI video tool.

This is a brand design collaboration between Mirage and Studio Koto. The AI-powered video creation app "Captions" has been renamed "Mirage" and has also redefined its visual identity. To date, the company has raised over $100 million in venture funding and is valued at $500 million. Mirage aims to evolve beyond a simple creator tool into a multimodal AI research lab for short-form video platforms like TikTok, Reels, and Shorts. This rebranding marks the company's shift from its core service […]

Extremely minimal striped new symbol

Fintech company Stripe has unveiled a new logo. Replacing its previous slanted "S" icon, the new logo features a single white diagonal line on a blue square background, a geometric motif derived from the dot above the "i" in Stripe's English logo. Focusing on simplicity and scalability, the redesign applies across Stripe's diverse product lines, including its payment solution "Checkout" and its fraud prevention service "Radar." Stripe already had its current […]

Beo Grace, Bang & Olufsen's luxury earbuds

Danish luxury audio brand Bang & Olufsen has unveiled its new wireless earbuds, the Beo Grace. Crafted from exquisite aluminum and leather, these products are attracting attention as "wearable audio sculptures" that combine acoustic technology and aesthetics. Priced at $1,500, they are priced two to three times higher than typical high-end earphones. The Beo Grace, a flagship product celebrating Bang & Olufsen's 100th anniversary, inherits the iconic metal stem design of the previous A8 model while […]

Other, a surreal wine brand

This is the brand design for the wine brand OTHER. Emphasizing "difference," the brand introduces the stories of lesser-known regions and independent winemakers, encouraging consumers to enjoy wine with curiosity and an open mind. The brand's visual identity was designed by London-based studio Cache & Carey Studio. The central logo is characterized by organic flow and subtle movement. It captures both the natural flow of wine and the narrative, while also incorporating intentional imperfection […]

Figma with enhanced integration with AI agents

Figma has announced a major feature update that expands its design tools to AI agents and developers. Key features of this announcement include remote access support for the MCP server and integration with the AI app builder Figma Make, significantly improving the efficiency of code generation and product development based on Figma designs. The MCP server now allows design systems and code structure information, previously used exclusively within Figma, to be shared with external developers.

KakaoTalk's first major update in 15 years

Kakao unveiled a major overhaul of KakaoTalk at its developer event, If Kakao 25, on September 23rd. The plan is to increase user engagement on the messenger by integrating conversations and navigation into a single screen. CEO Jeong Shin-a announced that starting today, KakaoTalk's chat window will become a window of possibility. The most notable change is the transition of the Friends tab to a feed. Users can now view profile updates and posts in a timeline format and fine-tune their privacy settings. Open chat […]

Design for Business