Carrefour Home, a private label brand operated by French retailer Carrefour, centers around the "Home Universe," a core part of the Carrefour shopping experience and an increasingly strategic presence in the global private label market. Led by brand strategy studio Tátil, the rebrand visually embodies Carrefour's new vision: transforming "home" from a simple category into a "destination" through emotional appeal, clear language, and a connection to modern lifestyles. The project is a large-scale retail […]
Bucketplace, the operator of Today's House, has launched a rebranding initiative that reflects a new brand vision. The core of this transformation is its evolution into an "integrated life event solution" that provides a seamless experience from purchase to construction, under the motto "Easy Home Change." Launched in 2014, Today's House has grown into a leading domestic living platform, leading the previously offline-centric living industry to online adoption through its 3C flywheel of content, community, and commerce. In 2019, it introduced an interior construction service, standardizing construction […]
Google has launched its AI learning platform, Google Skills. Google Skills is an integrated platform that brings together approximately 3,000 training courses from Google Cloud, DeepMind, Grow with Google, and Google for Education. It allows anyone, from students to executives, to easily learn and practice AI and cloud technologies, offering a next-level learning experience based on over 26 million accumulated learning records. It also features the new Gemini […]
VfB Stuttgart has unveiled a new brand identity. As its original name, "Verein für Bewegungsspiele" (Association of Movement), suggests, the rebranding is centered around "movement." It captures 132 years of history, identity, and emotions. This project was completed in collaboration with Societas, a design studio specializing in sports brands. The original emblem, red and white club colors, and the red stripe across the chest remain. A new addition is the "VfB 1893" […]
Timex has reissued its first LCD digital watch from 1975 for a modern look. This "Q Timex 1975 SSQ Digital Reissue" captures the design and spirit of the SSQ (Solid State Quartz) model released half a century ago, while reimagining it with a contemporary touch. The original SSQ, released in 1975, was the world's first to feature an always-on LCD display, addressing the inconvenience of LED digital watches requiring the press of a button to display the time. This technology […]
OpenAI has expanded its low-cost subscription service, ChatGPT Go, costing less than $5 per month, to 16 Asian countries. With this expansion, the service is now available in Afghanistan, Bangladesh, Bhutan, Brunei, Cambodia, Laos, Malaysia, Maldives, Myanmar, Nepal, Pakistan, the Philippines, Sri Lanka, Thailand, Timor-Leste, and Vietnam. ChatGPT Go offers twice the memory of its free service, improving the quality of personalized responses and enabling message transmission, image generation, and image upload.
Eddie Opara of design studio Pentagram and NJen Works have unveiled a new brand identity for the Saint Louis Symphony Orchestra (SLSO). Ahead of its 146th season, this rebranding marks a historic turning point for the orchestra and heralds a new era for Powell Hall, which has reopened following a major renovation. This renovation, centered around the construction of the Jack C. Taylor Music Center, designed by Snøhetta, cost $140 million […]
Browser company Opera has unveiled its new AI-driven browser, Neon. Announced on September 30th (local time), Neon features the ability to create apps through AI prompts and create repeatable commands using the "Cards" feature. Opera has joined Perplexity and The Browser Company in the "agentic browser" market. Opera first announced the development of Neon in May, when it was in a private preview phase. Now, […]
E-Mart 24 will launch its new private label brand "Ye!low" on the 1st of next month, strengthening the competitiveness of its private label products. With a growing number of customers valuing reasonable consumption in an era of high prices, the company is committed to pursuing a differentiated product strategy based on quality and concept, rather than simply competing on price. "Ye!low" embodies the motto, "Quality is Ye! Prices are Low," and also symbolizes E-Mart 24's signature color, yellow. The brand's slogans include "Amazing Price," "New Trend," and "Healthy" […]
Odoriko, whose name means "dancer" in Japanese, is a modern Japanese fusion restaurant located in Cairo, Egypt. The brand, which values the harmony between tradition and modernity, delicately expresses this balance in its logo design. The typography, which depicts the letter "k" as the face of a traditional dancer, captures the elegance and refinement of Japanese aesthetics while also revealing a restrained, modern sensibility. Clean lines and simple forms demonstrate a respect for tradition while simultaneously creating an expressive […]
Domino's Pizza has completely revamped its brand after 13 years. Under its "Hungry for More" strategy, the world's largest pizza chain aims to reach a new generation of consumers with bolder, more modern visuals and sounds. The new identity features a more vibrant red and blue palette, a bold, rounded font called "Domino's Sans," and a consistent design across packaging, store signage, employee uniforms, and even the app.
BLACKPINK's Jennie has unveiled a Korean font, 'ZEN SERIF', which modernly inherits the meaning of King Sejong the Great in celebration of Hangeul Day. Jennie participated in the planning of this project, and her agency, OA Entertainment (ODD ATELIER), distributed the font for free through the official website on October 8. Jennie had previously class Following the spread of Korean aesthetics to the world through , this time, the artistry and formative beauty of Hangul are being showcased on the global stage, ‘the most Korean yet global […]
