BLACKPINK's Jennie has unveiled a Korean font, 'ZEN SERIF', which modernly inherits the meaning of King Sejong the Great in celebration of Hangeul Day. Jennie participated in the planning of this project, and her agency, OA Entertainment (ODD ATELIER), distributed the font for free through the official website on October 8. Jennie had previously class Following his contribution to spreading Korean aesthetics to the world through , he has now solidified his identity as “the most Korean and world-class artist” by showcasing the artistry and formative beauty of Hangul on the global stage.
In the released image, Jennie stands in front of a white curtain, holding an airplane, symbolizing the "connection between tradition and the future." In the background, text such as "ODD ATELIER," "OA," and "2023" harmonize Korean and English, creating a visual rhythm. OA Entertainment stated, "Just as King Sejong intended to make it easy for anyone to learn and write, Jennie hopes that more people will experience the beauty of Hangul."
"Zen Serif" is a font born from a reinterpretation of the traditional form of medieval blackletter. It minimizes decoration and reduces the rigid impression, while adding OA's signature flexible curves and artistic delicacy. OA describes it as "a font that combines the aesthetics of Western blackletter and Korean to create a new visual language," and "captures both the intensity and elegance of Korean."
