A new symbol of British rail history has emerged. Design Bridge and Partners has unveiled the Rail Clock, the first national standard railway clock in over 50 years. Unveiled at London Bridge Station, the clock is attracting attention as a new icon, bridging the gap between British design tradition and modern technology. The Rail Clock is a project undertaken by Network Rail to commemorate the railway's 200th anniversary, in collaboration with the RIBA (Royal Institute of British Architects) and the Design Museum. […]
Dutch design studio Verve, seeking a way to visually express its brand's "irreplaceability," has unveiled a new visual system called "Brand Auras." Combining the texture of analog watercolors with AI-driven motion algorithms, the rebranding captures a sense of both human and digital. "The most important thing in creating our new identity was to visualize the essence of the brand," explains Verve's Creative Director, Valeiwin de Boer. "It's a blurry, out-of-focus, yet emotionally charged […]
Mercedes-Benz has unveiled the "Vision Iconic" concept car. This model is a declaration of a new design language that combines the elegance of a classic 1930s coupe with future technology. The long bonnet and gentle roofline harmoniously combine, while the illuminated front grille, along with the brand's iconic three-pointed star emblem, creates a powerful presence. This modern interpretation of details from legendary models like the 600 Pullman and 300SL epitomizes "retro futurism," where tradition and innovation coexist. The body features thin-film solar panels […]
Apple has unveiled the new MacBook Pro 14, iPad Pro, and Vision Pro, featuring the M5 chip. These new models complete Apple's fall lineup, boasting faster performance and enhanced AI capabilities compared to their predecessors. The new MacBook Pro 14 starts at $1,599, the 11-inch iPad Pro starts at $999, and the new Vision Pro, including a dual-knit band, starts at $3,499. All products […]
This is a brand design collaboration between Kunsthalle Basel, Switzerland's oldest contemporary art institution, and Porto Rocha. Kunsthalle Basel has been the first to introduce unknown artists, embrace new media, and open its doors to the public when contemporary art museums remained the preserve of the elite. Without a permanent collection, Kunsthalle has always prioritized the "now" and the "next," providing an early stage for artists who shaped their eras, from Marcel Duchamp to Anne Imhoff. A new visual […]
PepsiCo's potato chip brand Lay's has launched the largest rebranding in its nearly 100-year history. The company announced plans to eliminate artificial flavors and colors from its core US products by the end of 2025 and improve manufacturing methods with healthier oils. "Lay's Baked" chips use olive oil to reduce fat by 501 tbsp./300g compared to regular chips, while "Lay's Kettle Cooked Reduced Fat Original Sea Salt" uses avocado oil to reduce fat by 401 tbsp./300g. The new […]
YouTube's video UI is undergoing a major update. This change isn't simply a redesign; it's focused on creating a more immersive and intuitive YouTube experience by visually reflecting the vibrant content and creators. The new design will be rolled out globally starting October 13th. The most noticeable change is the revamped video player. Applicable across all platforms, including mobile, web, and TV, buttons and icons have been made translucent, expanding the video experience.
Carrefour Home, a private label brand operated by French retailer Carrefour, centers around the "Home Universe," a core part of the Carrefour shopping experience and an increasingly strategic presence in the global private label market. Led by brand strategy studio Tátil, the rebrand visually embodies Carrefour's new vision: transforming "home" from a simple category into a "destination" through emotional appeal, clear language, and a connection to modern lifestyles. The project is a large-scale retail […]
Bucketplace, the operator of Today's House, has launched a rebranding initiative that reflects a new brand vision. The core of this transformation is its evolution into an "integrated life event solution" that provides a seamless experience from purchase to construction, under the motto "Easy Home Change." Launched in 2014, Today's House has grown into a leading domestic living platform, leading the previously offline-centric living industry to online adoption through its 3C flywheel of content, community, and commerce. In 2019, it introduced an interior construction service, standardizing construction […]
Google has launched its AI learning platform, Google Skills. Google Skills is an integrated platform that brings together approximately 3,000 training courses from Google Cloud, DeepMind, Grow with Google, and Google for Education. It allows anyone, from students to executives, to easily learn and practice AI and cloud technologies, offering a next-level learning experience based on over 26 million accumulated learning records. It also features the new Gemini […]
VfB Stuttgart has unveiled a new brand identity. As its original name, "Verein für Bewegungsspiele" (Association of Movement), suggests, the rebranding is centered around "movement." It captures 132 years of history, identity, and emotions. This project was completed in collaboration with Societas, a design studio specializing in sports brands. The original emblem, red and white club colors, and the red stripe across the chest remain. A new addition is the "VfB 1893" […]
Timex has reissued its first LCD digital watch from 1975 for a modern look. This "Q Timex 1975 SSQ Digital Reissue" captures the design and spirit of the SSQ (Solid State Quartz) model released half a century ago, while reimagining it with a contemporary touch. The original SSQ, released in 1975, was the world's first to feature an always-on LCD display, addressing the inconvenience of LED digital watches requiring the press of a button to display the time. This technology […]
