OpenAI voice engine: Voice cloned in 15 seconds

OpenAI has released 'Voice Engine', which creates audio that speaks in the speaker's voice from a sample of about 15 seconds long. It was first created in 2022 and has been tested with a small group to confirm its use, such as reading, translation, non-verbal user support, and disability improvement. There are many services that create voices with AI, but it shows an incomparable quality. It seems that OpenAI is used to widely distributing it by raising the level to be useful to the public, like ChatGPT. OpenAI's […]

Lamborghini rebranding: the golden bull leaping from the shield

Lamborghini has refreshed its visual identity after more than 20 years. The change is to reflect its decarbonization strategy for sustainability, called Direzione Cor Tauri (Towards the Heart of the Taurus), which aims for electrification. While maintaining Lamborghini’s DNA that captures the authentic feeling of courage and unpredictability, the company plans to launch a purely electric car in the second half of 2020. The overall silhouette of the bull, which has been used since the 1960s, has been changed to a minimalist expression. The thickness has not completely disappeared, but it has been expressed as if it is slightly protruding. […]

Channel Talk Rebranding: Just the Change You Need

Channel Talk has been rebranded. We have revamped the brand identity of our all-in-one AI business messenger ‘Channel Talk’ to advance into overseas markets. To achieve the mission of ‘bringing business and customers closer together’, we changed the shape of the symbol and logo. With AI capabilities launching soon, we strengthen our position as a global B2B SaaS. The symbol changed from eyes to mouth. The previous symbol, which emphasized eye movement, had a strong character-like feel, but the mouth gives the impression of a chat service. Dots in speech bubbles […] ]

Wanted Design Library: Released as open source

Wanted has released the ‘Wanted Design Library’. This is a design system established by our design organization to efficiently design digital products while maintaining high quality. The design system, which has been built up solidly and tightly over a long period of time based on various technologies, has been registered as open source in the Figma community so that anyone can use it. It consists of basic design elements that even beginners can use usefully. Basic foundation such as color, typography, grid, icon, etc. and various […] ]

Massimo Duti Rebranding: An Inconvenient Gap That Surprised Everyone

Massimo Dutti has unveiled his new logo. Massimo Duti is a luxury brand for the middle class, creating clothes with elegant silhouettes and muted colors. We pursue ‘quiet luxury’ that is luxurious but not overly revealing. Parent company Inditex revised its brand positioning to reinforce this concept and changed its logo to give it a premium brand character. But the response is really bad. There is always a tendency to be negative about rebranding, but originality and […] ]

Adobe Summit 2024: Focus on Enterprise Marketing Tools

Adobe held the 'Adobe Summit 2024' in Las Vegas. It announced the AI-based advertising production platform 'Adobe Experience Cloud' and AI chatbot assistant, and announced updates to the generative AI models 'Firefly' and 'GenStudio'. It presented a method of managing data and generating content for customer experience with generative AI, focusing on corporate marketing rather than existing design production tools. Manage customer data with Adobe Experience Cloud. Customer data […]

Omega x Swatch: Moonwatch where Snoopy is hidden

Swiss watch brands Omega and Swatch have unveiled the 'Mission to the Moon Phase' to commemorate the 2nd anniversary of the Moonwatch collection. This time Snoopy was with us. It is a clock that is all white, like a pure white moon. It consists of a white dial, white case, and white Velcro strap. Snoopy is sleeping on the auxiliary disk to the right of the clock, where you can see the current shape of the moon. It is not normally visible, but when the surroundings become dark, the moon and stars […] ]

WWDC24: Finally, Apple’s AI

Apple has released the WWDC 2024 schedule. It will be held until the 14th, starting with a special keynote speech on Monday, June 10th. Held at Apple Park, all developers can join the conference online for free. Greg Joswiak, Apple's senior vice president of global marketing, wrote on X (Twitter), "Absolutely Incredible." At this WWDC24, it appears that Apple will finally talk about AI. Apple Design Awards, Session for Developers […] ]

Samsung Wallet: A name too famous to change

‘Samsung Pay’ became ‘Samsung Wallet’. When mobile ID was installed in the 'Samsung Pay' app, the name was changed to 'Samsung Wallet' to unify the same name around the world. Samsung Pay has been offering a variety of features to replace physical wallets since 2022, and has finally been given a name to match. Using Samsung Wallet, you can not only make mobile payments and use ATMs that were previously possible with Samsung Pay, but also use legal […] ]

Dyson Super Sonic Neural: A hair dryer that resembles a hypercar

Dyson unveiled a new model, the Dyson Supersonic Neural, in Seoul. Dyson reportedly saw Korea as a potential test bed and decided to showcase Dyson's latest technology in Seoul. We applied a unique and bold palette that seems to be used only on hypercars. I'm used to the combination of dark purple blue and bright orange because it's a signature Dyson combination, but the new mint color and orange combination is surprising. On the back where the LED light is attached, the internal structure is revealed through the transparent cap […] ]

Surface Pro 10 & Surface Laptop 6: The first AI PC for businesses

Microsoft unveiled the Surface Pro 10 and Surface Laptop 6, AI PCs for businesses, at the 2024 Surface event. To become a true AI company, we are quickly targeting companies first. Microsoft's AI Copilot now extends to Microsoft 365. You can summarize missed meetings and create emails. Now, we can go one step further and solve problems that had to be found and solved directly in the computer OS […] ]

Decathlon rebranding: A properly created symbol after 48 years

Decathlon has rebranded in collaboration with brand consulting firm Wolff Olins. Decathlon is a French sports retailer with over 2,000 branches and is sometimes called the IKEA of the outdoor world. Since our founding in 1976, we have been making sports equipment for beginners and experts for 48 years. In keeping with its massive size as the world's third largest brand, we have created a new brand identity to increase our influence on sports culture and new customer bases. Decathlon is something that anyone can experience rather than the victory of the elite […] ]

Design for Business