Adobe MAX 2023 Adobe MAX 2023 was held in Los Angeles. It started on the 10th, and over the course of three days, several speakers will present about the future of Adobe.
AI innovations are introduced throughout Adobe Creative Cloud Flow. We shared new changes centered on Firefly, our flagship AI tool.
In this announcement, we shared updates to AI features across creative apps, including Photoshop, Illustrator, Lightroom, Premiere, After Effects, and Stock. Get more AI features with the Express app with generative fill, word generation, translation, and more.
We looked at what has been released so far.

👁️ Designer Eye
Create commercial images with words
From now on, you can change every element in the image to your liking.
Project Stardust is Adobe's new object-aware editing engine. With this engine, you can not only recognize and isolate objects like other image editing tools, but also change them non-destructively. For example, you can create a new image with text and replace it with what the person in the photo is holding in his or her hand. We also provide AI for vector graphics as a service that handles design tools.
It also provides content credentialing support to help you distinguish what's real and what's A. Contains information about what has changed and what has not changed in the image. However, it is still difficult to determine the copyright of the sources used by AI to learn.




From image creation to management in one room
If you create an image, you have to use it. Adobe has long provided tools for managing images used in a variety of environments.
This time, Adobe introduced Adobe GenStudio, which uses Firefly to unify experiences across Creative Cloud and Experience Cloud. It can be used with Adobe Experience Manager, a content management system.
With this workflow developed, designers can now define their brand identity and leave the rest to AI. You will be able to request what image you need in words and post and manage the generated image on your website. The ongoing communication process between web administrators and designers becomes much simpler.
📕 Editor's Notes
Anyone who creates images cannot avoid using Adobe. It's practically a monopoly. Even the digital product creation tool Figma was acquired by Adobe. The whole world is Adobe.
Looking at its actions so far, it appears that Adobe is trying to dominate the entire process of using images. As image creation becomes easier, people seem to be focusing on the subsequent process of editing and transforming the created image.
Creating and modifying images is now becoming easier. It appears that the speed at which images interact and change will become faster. How will the concept of image change in the future?