The Kit Kat logo has been redesigned. Instead of keeping it true to its past, the focus has been on giving it a modern feel with a retro style. They worked with New York-based design studio Sterling Brands. The typeface has been redesigned to a geometric, avant-garde style. The letter spacing has been tightened and the decorations have been reduced. The internal space has been filled out to create a single, solid 'K'. The inner shadow that represents the embossing has been replaced by a thick outer shadow. The subtle details have been omitted and […]
The 34th Olympic Games will be held in LA in 2028. It will be the first Olympics in 44 years since the 1984 LA Olympics. Tom Cruise, who appeared at the closing ceremony of the Paris Olympics, was a hot topic. Tom Cruise, who received the Olympic flag, fell from the sky like in the movie <Mission Impossible> and rode a cool motorcycle to the United States. Upon arriving in the United States, he added three 'O's' to the legendary Hollywood sign that everyone knows to represent the Olympic rings. Famous American track and field athlete Michael Johnson, skateboarder Jagger […]
Binggrae and the Ministry of Patriots and Veterans Affairs launched the <First Wearing Liberation Uniform> campaign. Since the campaign was released on August 1st, Liberation Day, it has received praise and attention from many people. The last photos of 87 independence activists who died in prison, including Yu Gwan-sun, Ahn Jung-geun, Ahn Chang-ho, Kang Woo-gyu, and Shin Chae-ho, wearing prison uniforms were restored using AI. An online photo exhibition was held where you can see the campaign video containing their touching stories and photos of all 87 people. The expressions of those exhausted from their hardships in prison have been softened […]
The Naver Real Estate app will be discontinued and integrated into Naver Pay. Although a real estate tab was already added to the Naver Pay app in November 2023, the real estate app service is being provided until November, when the app service is discontinued, to reduce user inconvenience. The Naver Real Estate app was launched in collaboration with Mirae Asset Group Real Estate 114 and has provided Korean real estate information for 12 years since its launch in 2012. There is no service that can follow on the web. However, the mobile app […]
Good design is difficult to judge. Until now, it had to be judged subjectively by one's sense. Konica Minolta, the parent company of Kinko's, used brain science and AI to analyze design as objective data. The EX Emotion program can confirm in specific numbers what kind of design people are attracted to and what areas they focus their eyes on. EX Emotion can find out how customers see and think about a design in a matter of minutes. The customer's mind, as identified by objective data, is […]
Google has launched the Fitbit Ace LTE after two years of collaboration with design studio Koto. The Fitbit Ace LTE is a smartwatch for children. Google acquired Fitbit, which makes wearable devices that track activities, in 2001. The new brand was created with the mission of making the game-savvy generation move more. The design was aimed at being a bold, cheerful, weird, and lovable brand focused on fun for the sake of fun. Traditionally, it was a sitting experience […]
It's been more than half a year since I focused on the design compass. The goal is still to ask what good design is and to create a design language that can study and explain how to design excellent designs. In order to move forward tirelessly toward the goal, I have established a philosophy and work with three criteria. Is it something I want to do every day? Is it something that only I can do? Is it something that accumulates exclusive value? It's not easy, but I'm collaborating with good people and […]
Artist Yoo Hyun-mi combines various media such as sculpture, painting, and photography. She mainly adds color to her sculpted objects to emphasize the three-dimensionality in space. She then completes her works with photography. This exhibition is a contemporary reinterpretation of the ten symbols of longevity (sun, clouds, water, stone, pine tree, bamboo, lingzhi, turtle, crane, and deer). It will be held at the Museum Hanmi Samcheong Annex from July 19 to October 6, 2024. Admission is free. More and Sources
Wanted Lab Brand Designer Baek Na-eun shared the story of the Hi-Five 2024 conference production and goods. She said that she tried to strongly impress friendly and cute characters so that people can comfortably accept the topic of 'work'. To do this, she developed a strategy of using vivid colors on a large area. In order to give the feeling that the characters are popping out into the world, she designed the objects themselves to become characters. From unique goods like picnic mats to fortune telling corner graphics, the event and […]
Audi is dropping its iconic four rings from its new electric car models. Audi has said it will not use the Audi brand for nine electric vehicle series that will be sold only in Chinese showrooms, citing brand image considerations. Audi parent company Volkswagen Group and China's SAIC Motor plan to jointly develop an electric vehicle platform for the Chinese market. They plan to develop nine electric vehicles by 2030. It has not been decided whether the new vehicles will use the Audi name […]
Goldman Sachs has rebranded. It’s shifting its visual identity away from its money-losing consumer banking business and toward M&A advice for corporate clients. But it’s hard to tell what’s changed. It’s back to the ligature wordmark it’s used since 1999. In 2020, Goldman Sachs removed the Bodoni-based ligature by Dalton Maag and trimmed the rounded caps, citing readability on smaller screens. The new logo is again a combination of the “G” and “S”, with the […]
Envato, the digital goods marketplace, has rebranded. It collaborated with Norway-based designer Milos Mitrovic. Founded in Australia in 2006, Envato is a digital goods platform where you can buy and sell anything from stock photos, videos, and music to templates, website themes, and code scripts. It was acquired by Shutterstock, the world’s largest stock image company, in July. Envato CEO Hishame Ashi said, “Envato’s bold, vibrant, and […]
