Korean Air will unveil its new corporate identity (CI) next month. This change marks the first in four years since the announcement of its acquisition of Asiana Airlines. Korean Air will hold the "KE Rising Night" event at its headquarters' OC hangar on the 11th of next month to unveil the new CI. Ahead of the event, Hanjin Group Chairman Cho Won-tae will hold a meeting to share the company's value system with employees. Since announcing the acquisition of Asiana Airlines in November 2020, Korean Air has been undergoing a corporate integration process. […]
Liverpool FC has unveiled a new brand identity inspired by the club’s iconic Liver Bird. Having been using the emblem across digital media platforms since last summer, the club is now taking it even further. The club is introducing a new typeface and creative approach across all its marketing activities. The bespoke typefaces ‘LFC Sans’ and ‘LFC Serif’ are inspired by the wings and talons of the Liver Bird and are designed to reinforce the consistency of the brand […]
YouTube has revamped its brand colors. The previous bold, single red has been adjusted to a purple hue, introducing a smooth, flowing red-magenta gradient. The YouTube design team explained that this change was about maintaining the platform's identity while adding a modern feel. Robin Lee, Visual Design Lead, explained that after analyzing YouTube's legacy design elements, color was identified as one of the key elements that needed to change. He stated that the overhaul is about refinement rather than innovation.
CJ Olive Young announced on the 11th that it has renewed its brand logo in line with its global business expansion. This renewal focuses on improving visibility and English readability, reflecting its global and omnichannel strategies. Since its launch in 1999, Olive Young has revamped its brand at every major business milestone, including the introduction of its omnichannel strategy in 2019. Previously, the logo included an olive symbol within the text, but this time, the "OLIVE YOUNG" wordmark logo has been used alone […]
The Roald Dahl Story Company has teamed up with Pentagram to create a new brand design. The project was designed to reflect the humor and whimsy of the author’s original stories, as Netflix’s rights management company RDSC expands its global storytelling franchise. Emily Oberman and her team at Pentagram created a flexible system that works across all ages. They created a custom typeface, Fantastic Mister, with content for toddlers, families, and adults in mind. […]
WooCommerce, a famous WordPress eCommerce plugin, has rebranded. Many teams have worked together for this rebranding, and all the work has been done internally. The brand logo and colors have changed, and the overall image has become more modern. WooCommerce supports various types of businesses, but it is a service that is especially helpful for businesses in the growth stage. We are focusing on expanding the Woo ecosystem by collaborating with hosting providers, technology partners, agencies, etc. Woo wants to provide only the features […]
Australian bootmaker UGG Since 1974 has changed its brand name overseas following a legal dispute with US company Deckers Outdoor Corporation. This is the result of a trademark lawsuit that began in 2016. Todd Springthorpe revealed in a TikTok video that Deckers had filed suit against him over his use of the "UGG" trademark. He emphasized that the company has been manufacturing UGG boots in Australia for more than 50 years and owns the trademark in both Australia and New Zealand. […]
OpenAI is strengthening its brand identity with a Super Bowl ad. This strategy aims to highlight the historical significance of its product while also highlighting its practical applications in everyday life. OpenAI's ChatGPT rapidly grew, reaching 100 million users within two months of its launch in November 2022. Despite currently boasting over 400 million users, brand awareness remained relatively low. To address this, OpenAI's Chief Marketing Officer (CMO) […]
Pascucci has rebranded. Based on the slogan "Sense of Italy," the restaurant has completely revamped its space design, menu, and brand identity. The logo, with the exception of "Caffe," has been replaced with gold from its original red and black colors. The interior features wood tones, grid shelves, and floral patterns. To promote espresso culture, the restaurant has introduced a new "Espresso Plate" menu, offering customers a choice of affogato, con panna, strappazzato, and macchiato. […]
Netflix has made a full-fledged entry into the live sports market, adding 18.9 million subscribers in the last three months of 2024. To strengthen brand awareness, Netflix sports content needed a distinctive brand identity, and collaborated with creative studio Study Hall to develop a design system. Jeremy Volk, creative director at Study Hall, said, “We wanted to reflect Netflix’s storytelling style by going beyond the game highlights to […]
OpenAI has unveiled a new logo and a new font, OpenAI Sans, as it rebrands. There’s no ambiguity about the new identity, which was developed in-house by a team led by Head of Design Veit Moeller and Design Director Shannon Jager in collaboration with Berlin-based type foundry ABC Dinamo and Rotterdam-based motion partner Studio Dumbar. The rebrand was led by OpenAI’s internal design team and aims to create a “more organic and human” identity. The […]
Pixiv, a platform where you can submit illustrations, comics, and novels, has changed its logo for the first time in 16 years. Pixiv Inc. revealed a new logo on January 28, 2025, and said that it reflects the theme of “Let’s find play.” The new logo is composed of five letters of the alphabet, just like the existing design, but the font has become thicker and some of the letter designs have been changed. In order to emphasize that Pixiv is a service provided in the digital space, the geometric ‘0’ and ‘1’ were used as the basis of the design. […]
