Namyang Dairy Products announced its new corporate slogan and CI, "Healthy Start." The new CI design is inspired by the logo of Namyang Dairy's flagship brand, "Delicious Milk GT." The soft, curved font of "Delicious Milk GT" reflects the company's direction to respond more flexibly to a rapidly changing market environment. The symbol, shaped like a smiling mouth, signifies "a vessel containing Namyang Dairy products that start a healthy day" and "the smiles of customers created by delicious products." Namyang Dairy Products' entire product line […]
Eventbrite, the event platform, has collaborated with design studio Buck for a rebrand, aiming to move beyond a simple ticketing service and establish itself as a cultural hub for discovering live events. The company has set a new direction, positioning itself as a cultural hub for discovering live events, rather than simply a payment service. The company's previous logo, a lowercase "e" within a circle, has been replaced by a new monogram, reminiscent of a thick brushstroke. This squiggly shape, dubbed "The Path," is designed to […]
The New Yorker, America's representative weekly magazine, has celebrated its 100th anniversary. Since its first publication on February 21, 1925, it has maintained its reputation for its unique style that encompasses literature and journalism. Looking back on the history of the New Yorker, editor-in-chief David Remnick emphasized the importance of maintaining its essence even in changing times. The New Yorker was initially a magazine centered on light satire and humor, but gradually expanded its scope to include in-depth investigative reporting. James Baldwin, JD Salinger, […]
Helsinki, the capital of Finland, is revitalizing itself with a new place branding. Reflecting Finland's reputation as one of the world's happiest countries, the new brand identity emphasizes the city's open and welcoming atmosphere. Helsinki is renowned for its balanced work culture, rich natural surroundings, and traditional sauna culture. However, it has been somewhat lacking in attracting international visitors and talent. Helsinki Partners aims to support the city's business, talent, and […]
In 2020, Meta changed the traditional blue design of the Facebook Messenger logo to a purple and pink gradient. Now, four years later, the reversion to the previous blue color has caused confusion among users. Meta has not provided an official explanation, but many users are interpreting the change in a political context. In January of this year, Mark Zuckerberg announced that Facebook would be discontinuing fact-checking features and replacing them with community notes. This […]
Musinsa is launching a new makeup brand, "WHIZZY," on February 28th. WHIZZY is a young beauty brand targeting the 1721 generation, a generation that embraces freedom and innovation. The name WHIZZY is a combination of "WHIZZER," meaning "possessor of outstanding charm," and "WHIZZY," meaning "smart and innovative." The brand offers easy-to-use products for the 1721 generation, offering a range of color options perfect for achieving a clear complexion. The first collection features three products: a lip, lip & cheek, and eyeliner.
The Green Party of Canada has unveiled a new logo. Unlike its previous logo, this design, consisting of a simple green dot, is easy for anyone to replicate. Co-chair Jonathan Pedno said at a press conference, "This logo is easy for anyone to use, and that's a strength." The party's logo's emoji-like form represents a departure from existing branding. While brand logos typically emphasize originality, […]
OB Beer has rebranded its Cass beer brand. The company aims to move beyond its position as the number one beer brand in the domestic market and further emphasize freshness and innovation, taking the brand to the next level. A video announcing the new visual identity was released through its official social media channels. The video features a refreshing waterfall highlighted in the brand's deep blue color, depicting a refreshing stream of water. The new wordmark uses the blackletter style of the existing wordmark. To the right […]
Elon Musk has unveiled a new logo for xAI's AI chatbot, Grok. The logo is based on a black hole image, resembling the one in the movie "Interstellar." Musk introduced it via X (formerly Twitter) with the caption, "Grok to Understand." With the launch of Grok 3, Musk revealed that the AI developed by xAI was created to understand the universe and find answers. Musk stated that black holes are a largely unknown area for humans […]
The Seoul Metropolitan Government has announced "GO SEOUL," an integrated public transportation brand. The city unveiled the new brand at a City Hall briefing room on the 24th, announcing that it will apply to four modes of transportation eligible for use with the Climate Competitive Card: buses, subways, Ttareungi public bicycles, and Hangang buses. The Hangang buses will be branded "GO RIVER" to reflect their river-crossing nature. The city claims this is the first time it has integrated public transportation brands, and aims for the brand to serve as a representative icon of the city, like London's "Roundel" or Paris's "RATP."
This illustration system is a collaboration between Samsung Health and illo, a Turin-based design studio. Visual experiences play a crucial role in Samsung Health's ability to support users' healthy lifestyles. We created over 90 visual assets to highlight Samsung Health's features, which track key aspects of daily life, such as exercise, nutrition, and sleep. These include a variety of visual elements, including hero illustrations, animations, and responsive icons. Health Management […]
BLACKPINK's Lisa is releasing a graphic novel expanding on the concept of her debut solo album, "Alter Ego." "Lisa's Alter Ego: The Official Comic," which explores the album's themes and multiple personas, will be released by Lisa's self-published imprint, Lalisa Comics. The book was created in collaboration with Zero Zero Entertainment, which specializes in media monetization and artist merchandise collaborations. The graphic novel features artwork by Japanese illustrator and animator Mino Miyabi. The story, "Alter Ego: The Official Comic," explores the album's themes and multiple personas.
