CJ Olive Young opened a new store, ‘Olive Young N Seongsu’ in Seongsu-dong, Seoul, to celebrate its 25th anniversary. This store is the largest of Olive Young’s, spanning 5 floors and approximately 1,400 pyeong, and aims to curate the latest K-beauty trends and maximize the unique offline store experience. The Olive Young Brand Creative Center, BI design studio CFC, and motion graphics studio cobb.tv collaborated to develop various graphics.
'N' symbolizes New, Next, Nest, and Network, and contains infinite possibilities for expansion. Seongsu-dong is a hotspot frequented by the global MZ generation, and is an area where foreign tourists and consumption have recently increased rapidly. Olive Young announced that sales in the Seongsu area from January to October this year increased by about 90% compared to the previous year, and foreign sales skyrocketed by 300%.
The space offers various curated spaces and customer experience services under the theme of ‘healthy beauty.’ Representative examples include the trend fountain, K-pop artist pop-up store, and limited-edition goods shop, and the customer experience elements have been strengthened through the ‘Skin Fit Studio’ where you can receive professional skin care, the ‘Makeup Studio’, a makeup service space, and the ‘Touch Up Bar.’
A space has also been created to coexist with partners. It provides a space where brands can create live content and discuss business with global buyers, and a dedicated lounge for VIP customers and multilingual support services have also been introduced for the convenience of foreign customers.
