Naver Works: A bridge connecting work

This is a rebranding of Naver Works, Naver's business collaboration platform. The BI was created by the Naver Cloud Brand Design Team, and the brand film was created in collaboration with the advertising agency Cosmic Ray.

Naver Works is an integrated business platform that includes functions necessary for work such as bulletin boards, video conferencing, payroll, approval, finance, and attendance, as well as functions that can be used in existing Naver such as email and messaging.

©Naver Works
Lineworks Brand Film ©Cosmic Ray
Lineworks Brand Film ©Cosmic Ray
©Naver Works

The Naver Cloud brand design team first created a symbol that signifies support for connection and growth. The W is divided into three pieces and the middle part is expressed as a parabola, giving the impression of a bouncing ball. The angle is narrow and high, giving the impression of rising. The color gradually changes from left to right, creating an optical illusion of movement even when still.

©Naver Works

NAVER WORKS was launched in Korea in 2013, and in Japan in 2015, and then renamed to LINE WORKS in 2017. Considering brand recognition in the countries, it will continue to be called 'LINE WORKS' in Japan and 'NAVER WORKS' in Korea.

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