We opened 'Lux LUX', a luxury gift service for KakaoTalk gifts. 'Lux' is a combination of luxury and experience, providing a special gift experience. About 10,000 products from 120 brands are provided, and you can see a variety of products ranging from 100,000 won to 100 million won. There is no problem with counterfeit products as the brand headquarters directly enters the store.
You can access it from 1 tab inside KakaoTalk Gift Shop. The size of the slide banner on the first screen is quite large. Draw attention by giving a zoom-out effect to a short video or image. The pagination is unique, and the description of the content is exposed in the main, and the category provided by the brand is displayed at the bottom. Product details are the same as for existing gifting.
Showcase best-selling products that are social proof. Break it down by gender, which is the largest cluster, and show jewelry, fashion, beauty, fragrance, hotel, food, home/baby, and golf/tech. There are many products that are small in size or service-oriented. We also introduce products that offer Jo Malone perfume or Dior Le Balm as stand-alone products and engrave services as custom gifts.
The experience of presenting a gift of 100 million won online has appeared. The first thing that comes to mind is the anxiety about delivery and how the gift recipient will feel. There was a strong perception that cheap and functional things should be bought online and expensive and thoughtful things should be touched in person. I wonder what the results will be in the future.
I also thought it would be important to have a preview of the experience of the person receiving the gift. I think it would be a good experience to only provide hints to know the brand on KakaoTalk and emphasize the 1:1 face-to-face delivery experience.
